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Pauline GREGOIRE TOLEDANO

PARIS

En résumé

Mes compétences :
Marketing
Entreprenariat
Tourisme

Entreprises

  • Parc de la Villette – Cultural place offering exhibitions & cultural events- Paris - Trainee – Public relationship department

    maintenant Contributed to the organisation and coordination of an event to provide information on the cultural season to a specific public: contacts bringing groups to the Parc.
  • Pierre et Vacances – Tourism & property- Paris - Brand Manager assistant- Maeva (166 holiday residences and villages)

    maintenant Collaborated on Maeva’s commercial book & sales support materials.
  • Marketing assistant - Lyon Tourism Bureau–Public institution promoting business tourism- Lyon

    maintenant Benchmarked cities, offered assistance to conference planners (provided information material, helping to find partners, offered support to make their bidding successful), promoted the destination (met with conference planners, contributed to organise visit trips)
  • FNOTSI - French federation of tourism offices- Paris - Quality assistant

    maintenant Created an audit to choose the most appropriate certification for Tourism Offices (Afnor NF Service or ISO 9001): created a group work on the subject and realised a quantitative survey. Defined tools useful to obtain certification and provided communication material.
  • World Travel & Tourism Council- London - Trainee – Communication

    maintenant Contributed to the organisation of the annual congress and to the communication of the event.
  • CONTOURS - Consultant 

    2005 - maintenant Senior consultant (01/2008):
    - Manage a 3 consultants-team, coordinating reference annual benchmark for 15 of the biggest French & European ski lift companies (including Compagnie des Alpes);
    - Participate to the company commercial development: develop client loyalty, prospect, respond to call for tender,
    - Conduct consultancy work to promote improved decision marking: support price making, produce a consumer model for ski lifts companies.

    Junior consultant – market research orientated (03/2005 to 01/2008):
    - Conducted and analysed ski lift companies annual benchmark for 6 majors resorts incluing Méribel, Tignes, La Plagne.
    - Executed quantitative surveys and qualitative ad hoc inquiries for those companies, Tourism Offices and leisure parks (surveys concerning satisfaction, needs & expectations, behaviour & consumer, trade off...)

    Research & analysis trough marketing surveys:
    - Making survey offers to both private and public clients (methodology & price),
    - Elaborating survey: qualitative and quantitative
    - Organising, defining and controlling survey administration : on site interviews, focus group, and online surveys
    - Training survey administration teams,
    - Conducting qualitative face to face interviews
    - Collecting, producing and analysing data,
    - Analysing results and issues,
    - Making synthesis and recommendations,
    - Presenting results to clients & their partners : PowerPoint material and results meeting

Formations

Réseau