Pauline LABAU

En résumé

Entreprises

• Figaro Classifieds - Account Director

  Paris 2013 - maintenant • Real estate key accounts director : responsible mainting key accounts and handling their campaign plan and requests.
  
  •International Markets Business Development:
  -->In charge of promoting the Real Estate sections and publications of the group (Propriétés de France, Le Figaro Magazine, Le Figaro, Belles maisons à louer...) on international markets (Belgium, Switzerland, Luxembourg, Uk, Spain, Portugal, USA...)
  -->Responsible generating new business with sourcing new accounts

• Sinomedia - China Economic Review - Deputy Sales Director

  2012 - 2012 Supporting the Sales Director with development and training of the sales force and creation of marketing tools to increase revenues.
  
  •Responsible of the Spotlight Section article in our flagship magazine China Economic Review.
  •Responsible maintaining key existing accounts and sourcing new accounts within mentioned industries.
  •Director for accounts related to Education throughout Sinomedia's media platform (magazines, guides, directories, online, digital, database marketing, events sponsorships)
  •Develops some education related products and events.
  •Responsible for key client’s artwork design and campaign plan.

• Sinomedia - China Economic Review - Account Manager

  2011 - 2012 •Responsible of the Spotlight Section of China Economic Review Magazine, featuring every month one country's trade relationship with China.
  
  •Manager for accounts related to Education throughout Sinomedia's media platform (magazines, guides, directories, online, database marketing, events sponsorships).
  
  •Responsible maintaining existing accounts and sourcing new accounts within mentioned industries.
  
  •Developing some Education related products and events.
  
  •Responsible for client’s artwork design and campaign plan.

• Fybo Creative - Sales & Marketing Manager

  2010 - 2011 - Elaboration of the Business Plan :
  --> Market analysis, Marketing and commercial strategy, Clients needs and business opportunities
  --> Marketing plan, Operations plan
  
  - Elaboration of the global marketing strategy :
  --> SWOT analysis, marketing mix...
  
  - Development of the communication strategy :
  --> Sponsoring, public relations, events organization
  --> Advertisement in the medias
  --> Elaboration of brochures, website, flyers, leaflets...
  
  - Management of Communication & Marketing projects and actions.
  
  - Direct Marketing :
  --> Telemarketing,direct mail,emailing...
  --> CRM strategy, development of good relations with existing customers, increase of new customers

Formations

• Mercure Academy

  Montpellier 2005 - 2009 Bachelors Degree

• Académie Mercure Des Affaires Internationales

  Montpellier 2005 - 2009 International Business - Marketing
  
  •Spring Semester 2008 : Winthrop University, Rock Hill, SC, USA (Marketing, Business Communication, Sociology, Spanish)
  

Réseau

• Adam KABLAN

• Aude MASTIKIAN

• Benjamin GOURNAY

• Brule SAMUEL

• Bruno LHOPITEAU

• Denis MICHEL

• François PERLY

• Jessica OTHNIN-GIRARD

• Julie SÉBIRE

• Vincent PRUDHOMME