En résumé

Brand Manager, Spirits Industry

Mes compétences :
Commerce international
Négotiation contrats de distribution
Développement commercial
Marketing international
Commercial International
Pack office
Trade marketing


  • Bollinger Diffusion - Spirits brand manager

    2016 - maintenant
  • Cognac Godet - Brand Ambassador

    2015 - 2016 • Develop and maintain strong relationships with bartenders, account managers, and account owners (On and Off trade)
    • Set up and animate masterclasses, tastings and staff and customers' training.
    • Educate and work with the retail and wholesale trade to drive distribution, improve visibility and increase sales.
    • Increase in-account portfolio visibility with merchandising materials and menu list placements
    • Work with key accounts to develop customized programs that drive consumer trial and sales volume
    • Develop luxury business to business relationships that result in incremental volume and HNWI recruitment
    • Use networking ability to target influencers and increase brand loyalty and consumption
    • Provide feedback and reports concerning brand positioning, competitive activities and market trends
    • Provide input regarding future marketing plan development
  • Remy Cointreau - Marketing - Champagnes Piper-Heidsieck & Charles Heidsieck

    Paris 2014 - 2015 - Prepared business review decks for multiple brand ambassadors & national field
    marketing teams
    - Set up breakdown, management & control of budgets for the US market
    - Managed multi state event logistics, legal paperwork, organization & follow-up
    - Represented the brands in industry organizations and events with key high net worth
    - Facilitated and participated in training and educational sessions on the brands
    - Developed monthly reports on pricing & competition – benchmarking & recommendation
    details for further actions
    - Analysed the brand ambassadors’ KPI programs
    - Conceptualized & implemented marketing programs for the national field team
    - Designed & created tools for national brand distribution (POS, sell sheet, and programs)
  • L'Oréal - Trade Marketing Armani International

    PARIS 2013 - 2013 ABOUT L'OREAL :
    This is the first cosmetic group worldwide, presents in 135 countries with 27 international brands.
    Market capitalisation: €63.86 billion
    L’Oreal Luxe offers both men and women throughout the world an army of prestigious and modern international brands with a unique heritage.
    Brands : Armani, Lancôme, Yves Saint-Laurent, Viktor & Rolf, Biotherm, Ralph Lauren, Diesel etc.

    - Planned strategic trade reflection on the international launch of a new feminine fragrance (Si)
    - Participated to the creation of international business plan for Armani
    - Developed international sets and accessories for 2014
    - Analyzed competitive benchmarks, sell-outs and profitability (panels)
    - Upgraded interactive trade marketing collection – interface between the head office and subsidiaries

    - Strong understanding of luxury market
    - Managed an international launch concerning the trade marketing part
    - Handled a marketing project from its creation to its commercialization
    - Elaborated accurate briefings to different players

    - Team-worker
    - Good communicator, with different international representatives
    - Work under pressure
    - Autonomous
  • Magic Garden Agency - Chargée de communication

    PARIS 2010 - 2010 ABOUT MAGIC GARDEN :
    Founded in 1995, Magic Garden is the leading Advertainment agency in France.
    Magic garden is a communication agency based on a well-known expertise in Entertainment, and a strong network of influencers and leading artists.

    - Developed public relations through press releases and awards
    - Updated the social network and website contents
    - Managed global projects : briefings, strategic reflection, production, budget

    Projects examples: CHD tour for J&B (MHD group), Piper Heidsieck at the de Cannes festival
    (Remy Cointreau group); Terrazza Martini at the Cannes festival (Bacardi Martini group);
    «imagine» platform for Desperados (Heineken group) ; Dunlop Boots at Rock en Seine festival.

    - Strategic reflexion concerning a new project
    - Organized an event

    - Work as brand ambassador for the company
    - Communicate efficiency to transmit the right message
    - Manage the time
  • Flûte l'Etoile, bar à champagne - Chargée de développement

    2008 - 2011 - Organisation d’événements professionnels
    - Community management
    - Gestion quotidienne du bar


  • Indian Institute Of Planning And Management IIPM (New Delhi)

    New Delhi 2012 - 2012 Bachelor

    Echange universitaire de 6 mois à Delhi
  • ESCE (Paris)

    Paris 2008 - 2013 Double MASTER 2

    International Business & Marketing - International marketing
    Brand management
    Trade Marketing
    International business


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