Bois-Colombes
Spécialités :
• Elaboration de plans marketing en collaboration avec les directions Marketing et commerciales
• Mise en œuvre de plans d’actions dans une perspective de génération de leads pour le développement du pipeline des commerciaux (PME ou Grands comptes)
• Organisation et création d’événements
• Mise en place de campagnes de marketing direct multi-canal
• Création de supports de communication et aide à la vente, gestion des traductions
• Gestion des budgets des projets marketing
• Co-ordinate activities with the local Sales team and build a combined activity plan with the rest of the European Marketing team.
• Hold budgetary responsibility for marketing to drive the sales channel in the territory
• Identification of target groups - suspect identification through the use of direct mail, telemarketing, events program, third party events.
• Demand generation utilize multiple Medias (postal mail, email, online marketing, ...).
• Responsibility for scalable prospect qualification and market education created and managed events.
• Translation and co-ordination with the centralized production facility to execute planned activities and printed and online collateral that supports the sales group
• Reporting on effectiveness of campaigns executed, not just in terms of first line response but more importantly tracking activity through to sale and cross sale
• Involvement in the development and planning of all marketing activities that support sales
Mes compétences :
Marketing
SPSS
Lead management
