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Peter DE FRÉ

Bois Colombes

En résumé

Mes compétences :
Advertising
Branding
Branding Marketing
Fotografie
Manager
Marketing
Média
New media
Stratégie

Entreprises

  • Mobistar - Advertising and Media Manager

    Bois Colombes 1998 - maintenant PETER DE FRé, Peter Benoitlaan 3, 3010 Leuven
    +32 495 55 96 57, peterdefre@gmail.com
    Born September 9, 1957



    CAREER OVERVIEW AT MOBISTAR

    ● From 1998 till now :
    MOBISTAR (telecommunication)

    2007-2008 : Brand and Media Manager
    Management of the brand communication and the brand
    injection in the commercial and corporate communication
    Media-responsible (strategy, planning, buying,
    negotiations)
    2006-2007 : Advertising and Media Manager
    Management of the global advertising and
    of the integrated communication plans.
    Supervision of a team of 3 people.
    Media-responsible
    2002-2005 : Head of Advertising
    Management of the global advertising
    Coordinating role towards the other communication
    experts and towards the marketing offer managers
    Media planning campaigns
    2000-2002 : Head of Communication Personal Market
    Management of the commercial communication
    and of the integration between the advertising
    and the below-the-line campaigns
    Supervision of a team of 4 people
    1998-1999 : Communication Manager Personal Market
    Management of the commercial communication
    with focus on advertising

  • Young&Rubicam - Account Management

    1997 - 1998 PETER DE FRé, Peter Benoitlaan 3, 3010 Leuven
    +32 495 55 96 57, peterdefre@gmail.com
    Born September 9, 1957


    ● From 1997 till 1998 :
    YOUNG&RUBICAM (Advertising agency)

    Account Manager
    Management of the client’s communication strategy,
    communication plan and above/below campaigns
    Supervision of Account Executives

    Accounts at Young&Rubicam :

    Local clients : Danone, Campbell Foods Belgium, Alken Maes
    (special beers), Holiday Inn, De Standaard,
    International clients : Danone, Holiday Inn, Rank Xerox

  • VVL/BBDO - Account Management

    1990 - 1997 PETER DE FRé, Peter Benoitlaan 3, 3010 Leuven
    +32 495 55 96 57, peterdefre@gmail.com
    Born September 9, 1957


    ● From 1990 till 1997 :
    VVL/BBDO (Advertising agency)

    1994-1997 : Account Manager
    Management of the client’s communication policy,
    communication plan and above/below campaigns
    Supervision of an Account Executive


    1990-1994 : Account Executive
    Management of the client’s communication plan and of the above/below campaigns

    Accounts at VVL/BBDO :

    Local clients : BMW, Sandoz Lemocin, Calcium-Sandoz forte
    Drum (Douwe Egberts Van Nelle) Tobacco,
    Socialistische Partij, Kredietbank, Carlsberg
    International clients : Apple Computer, Pepsi Cola

Formations

  • GROEP T (Leuven)

    Leuven 1982 - 1986 Fotografie

    Fotografie

  • Katholieke Universiteit Leuven (Leuven)

    Leuven 1975 - 1980 Burgerlijk Ingenieur Bouwkunde

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