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Pierre GAYNO

Paris

En résumé

Digital, media, mobile, webmarketing, creativity, arts.

Mes compétences :
Microsoft Office
Marketing
Managed the email retargeting program
Managed the PayPal France Facebook
Internet
International Management
HTML
Customer Relationship Management
Adobe Photoshop

Entreprises

  • Facebook - Associate Marketing Communicaitons

    Paris 2014 - maintenant

  • Yahoo - Search Account Manager

    PARIS 2014 - 2014 * Managed and optimized SEM campaigns and followed-up on the client relationship for Orange, Canal+ and MMA ;
    * Created and presentated campaigns reportings (CPC, CTR, CPA, SOV) ;
    * Pitched and sold a new Native Advertising program
    Generated EUR 1.6M

  • 1000 mercis - Assistant Marketing Opérations de Collecte

    Paris 2012 - 2013  Imagination de mécaniques pour le Musée d’Orsay (campagne de levée de fonds de 23 millions d’Euros), Lefigaro.fr. Collaboration avec Ocito sur la déclinaison des campagnes sur mobile
     Pilotage opérationnel et suivi de performance (taux de clic, de conversion, ROI, sign-up, sharing) pour les opérations BNP Paribas « La Rentrée Cinéma », Lefigaro.fr « JO 2012»
     Gestion du programme de retargeting par email de Citroën Multicity

  • 1000mercis - Assistant Account Manager

    Paris 2012 - 2012 * Initiated campaign mechanics and wrote creative briefs for the Musée d'Orsay (crowd-funding campaign of EUR 23M)
    Participated in the creation of the mobile version of various campaigns
    * Drove operational follow-up and reporting of the key metrics (ROI, CTR, Conversion rate, Sign-up, Sharing) for
    BNP Paribas's « La Rentrée Cinéma » (2M users), Lefigaro.fr's « JO 2012» (1M users)
    * Managed the email retargeting program for Citroën Multicity ;
    * Managed e-CRM programs for Darty, and followed-up on the client relationship

  • PayPal - Assistant Marketing B2C Acquisition, Activation et Co-Marketing

    Dublin 2011 - 2012 Acquisition et Activation
     Prise en charge des supports marketing pour différentes campagnes
     Création d’un programme de parrainage : rédaction des briefs agence pour tous les supports, contacts quotidiens avec l’agence et le service technique
     Gestion autonome de la page Facebook PayPal France : création et gestion de campagnes d’acquisition de fans (« 10 iPads à gagner avec PayPal » : +60 000 fans en 3 semaines)
    Co-Marketing
     Mise en place et gestion de campagnes co-brandées avec Cdiscount, Visa
     Mission d’optimisation de la perceived ubiquity de PayPal sur les sites marchands

  • PayPal - Assistant B2C Marketing

    Dublin 2011 - 2012 (7 months) B2C Marketing Assistant in Acquisition, Activation and Co-Marketing
    Acquisition and Activation
    * In charge of various marketing tools for members acquisition campaigns (banners, e-mailings) ;
    * Initiated a mentoring program: wrote client brief, daily contacts with the advertising agencies and the technical team ;
    * Managed the PayPal France Facebook page: implementing and managing campaigns to acquire fans (« 10 iPads à
    gagner avec PayPal » : +60,000 fans in 3 weeks)

    Co-Marketing
    * Implemented and managed campaigns co-branded with Cdiscount, Visa ;
    * Optimized PayPal's perceived ubiquity on the partners' websites

  • ING Direct - Customer advisor

    Paris 2011 - 2011 * Informed and pitched prospects via call-center, supported reselling of bank products

    * Music: Guitar and ukulele player, 70s rock and independent rock listener ;
    * Fine Arts: 20th and 21st centuries painting (Schiele, Freud), cinema: David Lynch, Stanley Kubrick

  • Movember - Communication Manager

    2011 - 2013 * Built awareness in preparation of the launch in France: animated the Facebook page (contacts with GQ, partnership
    with PayPal)

  • 1000 mercis - Assistant Marketing CRM

    Paris 2010 - 2010  Rédaction de briefs créa pour des emailings CRM et des pages d’opérations de collecte
     Gestion de programmes e-CRM pour Darty, suivi de la performance et de la relation clients

Formations

  • Reims Management School - RMS

    Reims 2009 - 2013 Master 2

    Spécialisé en marketing des nouvelles technologies

  • NEOMA BUSINESS SCHOOL (Reims)

    Reims 2009 - 2013 Master of Science

    (Labels: EQUIS, AMBA, AACSB)
    major in Webmarketing

  • Lycée Descartes (Tours)

    Tours 2007 - 2009 Preparation for French graduate business schools, competitive entrance examinations

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