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Sovereign Brands
- Regional Sales Manager Asia Pacific
2014 - maintenant
Brand building Armand de Brignac champagne and Luc Belaire
Develop and manager distribution network in Asia Pacific
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Treasury Wine Estates
- Regional Brand Business Director, Penfolds
2012 - 2013
Mission: To lead Penfolds brand marketing and commercial strategies in Asia in line with global guidelines, delivering aggressive growth and up-lifting brand image and in-markets executions, while managing a PR Manager and Wine Ambassador.
Key achievements: contributed to deliver AU$40 millions EBITS, 20% growth versus previous year; launched and sold 4 Ampoule bottles (RSP: AU$168K); developed advertising campaign customized for Asia; developed on-trade business in Singapore, Hong Kong and Shanghai; launched first Re-corking clinic in China.
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Camus Group
- Asia Pacific Travel Retail Marketing Manager
2010 - 2012
Mission: To manage the marketing strategy into travel retail channel in Asia, planning promotions and merchandising, sourcing POS & GWP, leading NPD and ATL campaigns, while supervising a Purchaser, a Graphic Designer and a PR Manager. And also leading Moutai brand management globally.
Key achievements: Developed a premium range of GWP for travelers; increased Moutai brand awareness among travelers and westerners via aggressive visibility programs at airports and airlines, and regular PR events(incl. IWSC Gold Medal); conceptualized Camus booth at TFWA in Singapore and at Vinexpo HK.
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LVMH Group
- Brand Development Manager South East Asia
Paris
2008 - 2010
SEA Brand Development Manager for Hotels & Resorts channel (Singapore)
Mission: To increase distribution and animation of the brands portfolio in the most luxury hotels and resorts in South East Asia, negotiating contracts, building relationship with F&B key personnel and facilitating selling-in process for country teams while acting as Brand Ambassador during events.
Key achievements: built strong rapport with 120 F&B directors and GMs; negotiated regional contracts with Club Med, Aman Resort, Sofitel and Shangri-La; coached local teams on sales techniques; regain distribution in 80% of visited accounts; conducted product training in more than 60 properties and hosted 30 trade and consumer events.
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Moët Hennessy Diageo Singapore
- Marketing Manager
2003 - 2008
Mission: To manage the entire marketing mix and P&L for the champagnes, wines and vodka brands, defining and executing brand plans, leading negotiations for key accounts and monitoring brand performance while coaching 3 brand managers and several external agencies.
Key achievements: delivered 100% volume growth and 200% contribution growth for MH champagnes in 5 years, via multi product-mix improvements, comforting brands market share leadership at 75% and establishing Singapore as a key champagne market within Asia Pacific region; developed and implemented of Belvedere Vodka strategic plan for an aggressive and rapid growth of the brand (booster plan) and first market to create and launch the Belvedere BEAT festival concept; grown champagne business outside classic channels (Club21 fashion stores, Singapore Flyer).
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Moët Hennessy Taiwan
- Brand Manager
2002 - 2003
Mission: To define and execute brand plans for Veuve Clicquot, Krug, Hine and Grand Marnier brands.
Key achievements: built Clicquot as a strong number 2 champagne brands by wining priority image accounts, membership clubs and private customers; generated large editorial coverage during product launches, wine makers visits and vips interviews; hosted countless number of staff training, consumer tasting and press presentations across the country.
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Swift & Moore
- Hennessy Brand Development Executive
2000 - 2002
Mission: To define and execute brand plans for Hennessy and develop distribution, while acting as Ambassador.
Key achievements: delivered a 50% volume growth for Hennessy within 2 years, comforting brand market share leadership; exponential growth of the Prestige Range with successful distribution in off-trade (Vintage Cellars chain), fine dining restaurants and casinos; strong penetration and growth in liquor stores targeting Asian community with GWP seasonal offers and incentive programs; successful introduced VS cocktail Program in trendy bars and clubs with extensive listings and visibility; hosted number of staff training, consumer tasting and press presentations across the country.
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Hennessy Cognac
- Assistant Brand Manager, Pure White
2000 - 2000
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Givenchy Couture
- Sales Manager
1998 - 1999
Mission: wholesale of women and men ready-to-wear and accessories collections (designed by Alexander McQueen) and develop distribution network.
Key achievements: gained new customers in Bordeaux, Biarritz and Rennes.
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Baccarat (luxury crystal manufacturer and retailer)
- Sales Assistant
1996 - 1998
