Mes compétences :
Analysis
Coaching
FMCG
International
Leadership
Luxury
Management
Marketing
Microsoft Project
Microsoft Project Management
Operational Marketing
People Management
Strategic
Entreprises
Procter & Gamble
Asnières-sur-Seinemaintenant
Procter & Gamble
Asnières-sur-Seinemaintenant
Procter & Gamble
Asnières-sur-Seinemaintenant
Procter & Gamble
- Manager in Consumer and Market Knowledge - ALWAYS (feminine hygiene)
Asnières-sur-Seine2009 - maintenantALWAYS EMEA (Europe Middle East Africa)
Influenced the strategic thinking for the reinvention of the ALWAYS Brand in EMEA:
1- How to regain appeal among Always strategic target to ensure long term growth?
- Feminization of the brand look: qualified a major packaging restage of Always across EMEA (Jan 11 launch), resulting in a breakthrough in both global scale and consumer appeal
- Development of a new communication campaign for the brand: led the generation of consumer insights globally to guide the renewal of the Always campaign
2- How to bring in breakthrough innovation to maximize competitive advantage?
- Recommended the right business model and tiering strategy to bring in innovation in the portfolio and maximize volume potential.
- Identified key trial barriers and unmet needs for Always innovation target consumers for EMEA in order to define the benefit territories.
3- Daily coaching of a junior manager.
Procter & Gamble
- Associate Manager in CMK for PAMPERS
Asnières-sur-Seine2006 - 2009PAMPERS WE (Western Europe):
1- Pampers diapers tiering up & down portfolio strategy in Germany + WE expansion to turn-around value creation:
- Developed and qualified the launch of a new ‘lower tier’ line-up (Pampers Simply Dry):in depth understanding of target consumer, optimization of the marketing support model across tiers (drive high-down halo, maximize in-store communication and visibility)
- Strategy to reinforce base business in Germany: recommended to re-invest in brand building activities to support base business innovation based on Pampers brand equity tracking results
2- Led the EMEA ideation process to create winning ideas to feed the brand’s innovation pipeline
3– As part of the Corporate Social Responsibility Program, Initiated Unicef-P&G sabbatical program to send P&G employees for short-term Unicef assignments
Prisma Presse
- Brand Manager
Gennevilliers2004 - 20051- Successfully launched Prima Maison (interior decoration magazine): mix-marketing, definition and implementation of the promotional launch plan
2- Defined and implemented the marketing and merchandising strategies of the core portfolio: media planning, agency briefs, follow-up of creations
3- Identified bundle sales and partnerships operations fitting to the brand identity
4- Managed an intern in charge of the implementation of reader competitions.
