Rachid HAMMOUD

En résumé

Entreprises

• NGEM - Retail practice Director

  2013 - maintenant As co-founder of the Moroccan Branch of NAMA CROUP Company my mission is to create a structure dedicated to support Middle East companies wishing to enter the Moroccan market and setup their retailing business. I help them to:
  * Catch new business opportunities; ;
  * Adapt and implement their Brands strategies; ;
  * Enhance their ability to extend their business; ;
  * Gain advantage from my Moroccan business environment knowledge and business connections; ;
  * Minimize country business risks.
  
  Main References:
  * Al JAZEA GROUP (KSA): Food Services Retailing ;
  * MIDDLE EAST DEVELOPMENT LLC, Sheikh Tarek BINLADEN (UAE):
  * FOOD SECURITY COMPANY (KSA). ;

• MARJANE HOLDING - Retail property Director

  2010 - 2013 MARJANE HODING is the largest Multi-format retail chain in Morocco. It operates with 37 Hypermarkets, 38 Supermarkets, 20 Specialty Stores, 8 Retail Parks and 3 Shopping Malls under construction.
  I have been in charge of all the retail property developments of the group: Retail Park, shopping gallery and shopping mall start up phase.
  Key Responsibilities:.
  * Approving the execution of tenant mix for current as new projects;
  * Overseeing the negotiation and introduction of new concepts/Brands;
  * Overseeing Leasing processes for more than 1000 store brands; ;
  * Continuously finding sources of alternate income to increase value of the center. Generating additional income through the leasing of shopping gallery Space;
  * Preparing Marketing and events plan, organizing them, ensuring tenant participation, negotiating media prices etc;
  * Tenant Coordination (more than 300 local and international retail Brands);
  * Supervising the budgeting processes; the preparation of budget for approval by Board and monitoring monthly actual spend against budget. Analyzing budget to identify areas in which reductions can be made and reconciles budgets;
  * Overseeing the Dues Collection processes: Assist Finance Team with the debt collection of those Tenants in the Center;
  * Negotiating third part contracts and services; ;
  * Liaising with Government and Other orgn. etc. on various issues and act as focal point for all issues associated with the shopping center/gallery and retail park;
  * Projecting new Retail Park and shopping mall layout liaising with an international shopping Mall player (Sonae Sierra, Portugal).
  
  Achievements:
  * Successfully opened: 4 new retail Parks and 7 shopping galleries; ;
  * Actively involved in 3 shopping Malls start up phase. ;

• MARJANE HOLDING - Strategic Project/Concept Manager

  2009 - 2010 Responsible for the design, development and delivery of the business model for the new concept/format. I have experienced the entire spectrum of a new concept/format development to commissioning of the project.
  I have also been responsible for developing the layouts, retailing mix and heading the implementation of the new concept.
  Key Responsibilities:
  * New concept process management;
  * Business model elaboration;
  * Business planning;
  * Market insight and competition analysis; ;
  * Actively involved in redesigning the supermarket concept.
  
  Achievements:
  * New concept: Successfully rolled out 3 new concepts within the hypermarket: shop in shop, textiles section and drugstore; ;
  * New store format: feasibility study for a new hard discount store. ;

• ACIMA SUPERMARKET -  FMCG marketing manager

  2007 - 2009 Reporting directly to the general manager I have in charge the entire spectrum of marketing activities of ACIMA Supermarket.
  Key Responsibilities:
  * Developing and implementing Food Division strategy in order to ensure sustainability and growth;
  * Leading the development of categories, consumer and shopper insights to support business building;
  * Preparing Marketing and events plan, organizing them, ensuring suppliers participation, negotiating media prices etc;
  * Leading the pricing, merchandising and promotions strategies for premium and budget stores;
  * Developing Category knowledge for stores Managers to achieve division growth;
  * Leading the translation of Food division strategies into stores strategies; ;
  * Analyzing the sales opportunity and competition environment and setting the commercial strategies and tactics;
  * Assist in development and planning of Private Brand development with purchasing department to create a synergized and timeous launch platform that integrates with stores requirements and division objectives;
  * Developing merchandising standards to increase sales effectiveness and defining guidelines.
  
  Achievements:
  * Opened 10 supermarkets; ;
  * Stores brand image enhancement (based on external agency benchmarking report). ;

• Cosumar - Trade marketing manager

  Casablanca 2005 - 2007 Mettre en place un plan de développement pour les différents circuits de distribution (GMS, grossistes, CHR, industriels, export).
  Principales responsabilités :
  - Gestion des accords de coopération GMS,
  - Gestion des budgets d’animation et de fidélisation Clients,
  - Mise en place d’un programme de lancement des nouveaux produits,
  - Interface avec le Marketing pour les opérations de Trade marketing,
  - Programme de partenariat dans le domaine logistique et distribution.
  Principales réalisations : refonte du portefeuille clients, lancement de la marque SUKARI. Partenariat logistique avec Marjane et Metro.
  

• MARS INCORP - Key Account Manager

  2002 - 2005 I have been the company external face in the market. I have experienced the exciting job to work with the retailers in activities spanning from field sales to key account management and sales support in different teams.
  Key Responsibilities:
  * Preparing Marketing and sales plan that have a significant impact on company brands;
  * Organizing and ensuring sales team participation/engagement and overseeing the sales process;
  * Negotiating trade agreements and partnership programs with key accounts;
  * Influencing customers and distributors to build their business through merchandising and pricing actions on Mars brands portfolio;
  * Developing and implementing assortment, shelving, pricing, and merchandising strategies, based on consumer/market research and company standards;
  * Designing and implementing business plan for each category /stores chain to deliver brand volume, share objectives;
  * Developing and implementing sales-out strategies to help distributors build the business for them and Company.
  
  Achievements:
  * Double digit growth (shares and volume) for the 3 main categories;
  * Positioning Mars Company as the Category leader within the modern trade channel. ;

• AKWA GROUP - Non-Fuel Retail Manger

  Casablanca 1998 - 2001 Key Responsibilities:
  * Preparing and implementing strategies and plan to tab alternative revenue streams with the help of consultants;
  * Mapping service stations to study and assess their site potential;
  * Preparing the roll-out plan primarily in the prime sites;
  * Managing the entire spectrum of a new concept development to commissioning of the project;
  * Overseeing the staff training and recruitment.
  
  Achievements:
  A new convenience store set-up and roll out: MINIBRAHIM.

• MARJANE HYPERMARKET - FMCG Manager

  1992 - 1997 Reporting to the hypermarket manager as a FMCG division manager I have in charge:
  * Merchandising program development and implementation; ;
  * Promotion and event plan and program implementation; ;
  * Store staff management (more than 150);
  * Store sales plan execution. ;

Formations

• University ONA (Casablanca)

  Casablanca 2007 - 2007 Executive Program

• ENPC MBA Paris - ENPC School Of International Management

  Paris 1999 - 2001 Executive MBA

Réseau

• Ahmed DASSOULI

• Alaa KHALIL

• Btissam MANSOUR

• Fatima Zahra EL AOMARI

• Meryem HNINI

• Mhamed BENNIS

• Sami KHALLAA

• Sid Ahmed DINE

• Soufiyane ELMOUSSATI

• Taoufik ELAOUADI