En résumé

I'm a passionate Researcher and Marketeer, fast learner, easy to work with and can adapt to any work environment. Been working for 4 years in multinational Reseach companies handling regional research projects on different domains including IT, Telco, FMCG,..
My investment, my positive energy and my personality have allowed me to realize and deliver excellent outputs and receive great feedback from my clients. I also speak fluent French and English, I have basic notions in spanish and my native Arabic.
- Independent, dynamic, hard working, determined and result oriented with a great sense of responsability.
- Ability to work in a team and establish strong relationships as well as working on my own.
-Good analytical and research skills.
- Able to deliver under stress.

My ambition is to develop my career in Market Research and Consulting.

Specialties: Market research, Brand management, CRM, communication, Fluent English, Market Analyst, Data Analysis, statistics, forecasting, primary and secondary Research.

Software: MS office, Sphinx plus²; PASW Statistics 18 (SPSS), PASW Modeler (SPSS Clementine).

Mes compétences :
Brand management
Études quantitatives
Analyse de données
SPSS Statistics
Microsoft Office


  • International Data Corporation (IDC) - Research Analyst, North & French Africa

    2012 - maintenant Managing research, analysis as well as consulting services for IPDS market in the region. This icludes:
    - Delivering quarterly a research product including Trackers, Qualitative and quantitative reports, for the region.
    - Creation of market summaries and forecasts.
    - Develop relationship with market actors ans stakeholders (IT vendors and distributors in the region).
    - Participating and attending press and other public conferences related to IT especially IPDS markets.
    - Performing vendor briefings and public speaking engegements and Research presentations.
    - Involvement in consulting projects.
  • Ipsos - Market Research Quantitative Analyst-Maghreb

    Paris 2010 - 2012 Market Research for multinational accounts:
    - Designing the research instruments (Questionnaires, sampling plans, etc).
    - Designing of creative and profitable research proposals, together with my direct manager.
    - Monitoring & Supervising fieldwork management, & follow-up on data collection to ensure conformity with standards & specifications.
    - Liaising project status & details between clients (local/international), fieldwork, and the processing departments, in Morocco, Cairo & with other Ipsos offices.
    - Keeping up to date and developing my own skills in relevant research techniques and tools
    - Building solid relationships with existing clients.


  • ENCG : Ecole Nationale De Commerce Et De Gestion (Settat)

    Settat 2009 - 2011 Master spécialisé
  • ENCG : Ecole Nationale De Commerce Et De Gestion (Settat)

    Settat 2005 - 2009 Bachelor


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