Radhouan MAHREZ

En résumé

Entreprises

• IWC Schaffhausen - Luxury Watches Manufacturer - SALES MANAGER MOYENT ORIENT & AFRIQUE DU NORD

  2012 - maintenant

• Richemont Group - SALES MANAGER

  2012 - maintenant IWC Schaffhausen - Swiss Luxury Watches Manufacturer - DUBAI
  IWC is part of the Richemont Group- The world's second largest luxury goods group, which owns
  the Cartier, Van Cleef & Arpels, Piaget, Jaeger-LeCoultre and Montblanc brands among others.
  
  My role is to achieve sales targets in all product lines; responsible for the brand's development;
  participate in the elaboration and implementation of strategic plans.
  
  * Implements action plans to increase sell out. ;
  * Visits regularly the accounts to implement the strategy and build strong relationships. ;
  * Updates clients with information on new products, account status etc., and organizes
  Quarterly Management Meetings (QMM)
  * Monitors each client assortment (Model Stocks) and insures timely replenishment. ;
  * Controls discount level and grey market activities. ;
  * Coordinates and follows up on all customer service issues. ;
  * Evaluates the existing network and proposes improvements in distribution. ;
  * Negotiates brand's visibility improvements: implement IWC's ``SIS & Boutique only'' policy. ;
  * Responsible for annual, quarterly and monthly sales forecast. ;
  * Follows up on payments and credit limits compliance. ;
  * Ensures excellent visual merchandising in all POS. ;
  * Identifies and reports any event and partnership opportunities. ;
  * Organize and perform training sessions in order to enhance knowledge of sales team on the brand
  and the products.
  * Establishes contact with Local Key Media, entertains relationship with local VIP, Collectors.

• Freelance - BRAND MANAGER

  2009 - 2012 My roles were to propose and implanted brand recommendations strategies for several
  communication agencies as Jungle Communication, Proximity BBDO Paris, ...
  
  * Launched brand recommendations in order to increase brand awareness and sells for a
  luxury mineral make up brand.
  * CRM Management - contributed to the elaboration of loyalty programs for cars,
  motorcycles and accessories brands.
  * Branded and launched a complete new concept of mattress sanitization. ;
  * Cigars Magazine - promotion of the cigars mag by mixing degustation of rare cigars with fine
  and prestigious wines and alcohols...

• FREE LANCE COMMUNICATION - CONSULTANT MARKETING & COMMUNICATION RESEAU

  2009 - 2012 Depuis 2009 : CONSULTANT MARKETING ET COMMUNICATION RESEAU
  
  Réflexions stratégiques marketing et opérationnelles 360°) sur le lancement de produits et de nouveaux concepts de services pour le compte de clients aussi différents que l’Automobile, la Moto, la Cosmétique et le Bien-être.
  

• FRANCE, SWISS & BENELUX MARKETS - MARKETING & COMMUNICATON MANAGER

  2000 - 2009 Triumph Motorcycles SAS - French subsidiary of Triumph Motorcycles UK.
  Based in Paris - Led 5 sales members from marketing to sales to technicians.
  
  Responsible for all the marketing and the communications activities (budget 5 M EUR ).
  Tactical:
  * Creation of the Marketing & Communication department and formalization of all internal
  and external systems and procedures.
  * Defined and launched annual 360 marketing strategies in order to build brand awareness,
  enhance the network experience and boost the traffic and sales.
  * Managed and set all dealer development programmes, sales targets, forecasts, budgets and
  schedules.
  * Conduct market analytics to target best audiences and media choices.
  Operational:
  
  * Animate a network of 70 (up to 120) dealers through efficient actions as: open days,
  roadshows, race test rides, CRM Loyalty activation programme like the Triumph Owners
  Club (200 events pa).
  * I created the International Triumph Stand - Attended trade shows and International
  exhibitions in and out of the country like, Paris, Brussels, Zurich...
  * Successfully planed press and communication actions through, press launches, media plans,
  web, direct mail and Social Medias.
  
  Key achievements:
  
  * Award of the ``Best Brand/Network in 2006'' from the `Officiel de la Moto'. ;
  * Ranking: #1 in 2006 vs #10 in 2000. Best growth +15% pa.

• Agency - Lowe - Account Manager - Advertising

  1998 - 2000 * I managed the communications of Triumph, Balhsen and Air France. ;
  * Prize: Award of the Advertising Campaign of the Year for Triumph.

• Promotional Advertising Agency - Junior Account Manager

  1996 - 1998 * Budget: Fast Food Franchise Quick - Organization and set up of promotions plans.

Formations

• ISMAC

  Paris 1994 - 1996 INTERETS Passionate by Automotive Sports (cars and bikes), watches, Fashions, Arts, High Tech.
  I like, swimming, running and travelling.

Réseau

• Achraf EL

• Aurélie MENABE

• Aurélien DUFLOT

• Christophe GAULTIER

• Jennifer LEROUX

• Nabil LEMRAZI

• Nathalie CORREIA

• Paul MOLINS

• Siham KARIM

• William CROZES