Please consult my LinkedIn profile for more information: linkedin.com/in/remilefevre
Mes compétences :
Développement international
Brand management
Public relations
Relations internationales
Entreprises
Intercontinental Hotels Group
- Area Marketing Manager & Commercial Marketing Strategist, Western & Southern Europe
Atlanta2015 - maintenantOn top of leading the marketing, comms and PR efforts for our France & Suisse stakeholders, I lead the strategy & planning side of the 13 markets in the region, from the UK to Israel.
We localise, devise and implement initiatives, from strategic pan-European campaigns down to tactical, region-specific programmes, both B2C and B2B, across the Mediterranean for IHG® and its brands, i.e. InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn® Hotels & Resorts and Holiday Inn Express® hotels.
Intercontinental Hotels Group
- Area Marketing Manager, South & West Europe
Atlanta2013 - 2014From strategic pan-European campaigns down to tactical, region-specific initiatives, I devise & implement commercial marketing efforts related to various countries in South & West Europe for IHG® and its brands, i.e. InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn® Hotels, Holiday Inn® Resorts and Holiday Inn Express®.
InterContinental Hotels Group
- Global Social Marketing, Upscale & Luxury Brands
Atlanta2012 - 2013In charge of social marketing for InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts and Hotel Indigo, the 3 global upscale and luxury brands of InterContinental Hotels Group's portfolio.
- REPUTATION: Online reputation, technology & competitive watch
- COMMUNITY: CRM & brand advocacy - fostering relevant communities for each brand through an adapted editorial strategy & clever content management
- CAMPAIGNS: supporting global & regional campaigns though social marketing consultancy, channel support and analyses
- TRAINING: providing social marketing training & helping to craft guidelines for social marketing at property level
Skoda Auto
- Junior Corporate Identity & Brand Management Consultant
2010 - 2010Brand Management cooperation project between Škoda and the University of Economics, Prague, for the International Marketing & Communication class for IB & CEMS programmes
EMLYON Business School
- International Development & Careers Department Intern
ECULLY2010 - 2010- Management of the seasonal careers events of the School, from 3000 attendees Careers Forum to the punctual seminaries with high-profile recruiters
- Development of Corporate Partnerships (prospection, commercialization...)
- Institutional & careers websites monitoring/updating
ADELY
- PR & ICT Manager
2009 - 2011Organisation of concerts, exhibitions and partnerships, definition of the e-marketing strategy and PR-related communication aspects of the association’s main event, an eloquency competition attracting more than 2,500 people every year (20% audience increase in 2010)
2007 - 2010Part-time jobs within an international and challenging environment, from the necessary flexibility needed in a typical French bistrot to the professionalism and efficiency of a McDonald’s restaurant processes through the initiative and upper-end service of a 3-stars hotel
