Riadh BEN NEJI

En résumé

Entreprises

• Amigo food - General Manager

  Direction générale | Kinshasa 2021 - maintenant • Resturction of the group in term people, process and prepare for better & sustainable performance.
  • Business Scope: 40$m Revenue, 1 legal entitie, 600 Employees, 1 Plant (5 production high capacity line), 1 Distribution facility.
  • Shape and drive the financial Planning short & Long term (from monthly P&l, Annual plan ,Strategic Plan)
  • Adapt RTM to the context in place and shape more efficiently the route to consumer. And optimize sales cost with a pay performance program
  • Upgrade capability of a diverse team in place to more coherence, inclusivity and high performance, with introduction of performance management approach.
  • Strategy (with plan to execution) to drive down cost of operation and keep it under control,
  • Grow topline rapidly via an aggressive commercial policy and innovation plan.
  

• Heineken Tunisia (Sonobra Group) - General manager

  2016 - 2019 Managing Operation in a leading full beverage company, within a very competitive environment .
  Driving the financial results/Planning short & Long term (from monthly P&l, Quarterly LE Plan, Annual
  plan ,Strategic Plan 3 years)
  Shape & Deliver a turn-around strategy to rebuild the operation and restore profitability
  Grow topline rapidly via an aggressive commercial policy and innovation plan.
  Good networking skills, quick adaptation to changing context

• Heineken Tunisia (Sonobra Group) - Sales Director

  2011 - 2016 In charge of all catégories Soft & Beer .
  Scope of Work Done:
  • Improving sales capability and driving continuous Improvement in Sales execution. Progressing in Sales execution (EOE) implementation and significantly improving quality of work of the sales team.
  • Building the Channel strategy by guiding and coaching newly established trade marketing department.
  • Reaching outstanding performance in modern trade, over-performing in market share (triple of our total market share).
  • Executing successfully a restructuring project of sales organization.
  • Running full trade census and review/Adapt our route to market to the changing context.
  • Driving volume and doubling market share in beer in difficult competitive environment.
  • Reviewing portfolio strategy after excise duty increase(x2 Time) and ensuring its fast but proper
  executing.
  • Strengthening leading position in juice category by successful launch of innovations and strong
  monitoring of NND (Net Numeric distribution)
  • Contributing in the End-to-End approach of cost improvement by improving sales forecast via the active involvement in the implementation of Sales & Operations Planning process (SOP) .
  • Participating actively in crisis management and in reviewing company strategy especially after both excise duty increase.

• SNBG Soft drink category (Part Of Heineken Tunisia) - Sales Manager

  2008 - 2011 Soft drink category
  -------
  Scope of Work Done:
  * Joining Heineken, just after the acquisition of Soft division SNBG, Leader in Juice market, challenger in Carbonate Soft drink and Water.
  * Starting with clear mission to restructure Soft sales organization.
  * Responsible for the sales force of 55 people, coaching them to reach their potential.
  * Establishing a clear, SMART & stretching targets for the team.
  * Driving volume & Market Share growth, reinforcing the leading position in Juice market despite the increased competition.
  * Developing underperforming modern trade channel and taking the lead in quality of execution.
  * Build a clear governance frame for Traditional Trade Channel and sustain volume growth on this part .

• Gipa (Filiale Poulina Group ) - Area Sales & Distribution Manager

  2003 - 2008 Scope of Work Done:
  • GIPA is operating in ice cream, dairy and snack industry and leading the market in ice cream
  • Joining the company in a highly competitive period with Nestlé in ice cream and Danone in dairy products.
  • I was in charge of sales and distribution organization of biggest and most competitive North region of Grand Tunis.
  • Set up a new distribution model with the direct approach to trade.
  • In charge of a sales force of 25 person.
  • Celebrating successfully with the team growth from 55% to 75% MS in Ice cream category

• Gipa (Filiale Poulina Group ) - Sales & Distribution site manager

  2001 - 2002 In charge of One distribution Platform ,putting in place a synergies Strategy between all categories ice cream, dairy, Margarine, Charcuterie,.. .
  empower cash van , develop the coverage , improve value and gain Market share .

• Gipa (Filiale Poulina Group ) - Sales Representative

  1999 - 2000 Sales représentative in charge of Zone (Banliue Nord) ,working in retail selling with direct delivery Trucks for dairy product and ice cream .
  Developing sales volume,Numeric distribution via recruting new customers

Formations

• South Mediterranean University

  Tunis 2021 - maintenant Executive MBA Cohort 2021-22

• Harvard Business School

  Boston 2016 - 2016 Business qualification
  
  leadership capability
  Leadership Campus development program for GM & MD's ,
  
  

• China Europe International Business School (CEIBS) (Accra)

  Accra 2015 - 2015 Buisiness qualification
  
  Agility program, Doing Business in Emerging Markets, at CEIBS School,

• INSEAD

  Fontainebleau 2014 - 2014 Business qualification
  
  Heineken International Management Course (HIMAC)
  International Management for Senior Management, at Insead Fontainebleau

• Ecole Supérieure De Commerce De Tunis (Tunis)

  Tunis 1994 - 1998 Master Degree
  
  Master's degree graduation In management from High school of Commerce Tunis
  specialty in Hotel Management

• Lycée Ibn Abi Dhiaf (Manouba)

  Manouba 1988 - 1994 Bachelor in Mathematics

Réseau

• Akram FEKIH

• Hanene DRIWESH

• Imen THABET

• Jean-Marc BOLLON

• Khalifa ANIS

• Malek JEDIDI

• Myriam KAROUI

• Othman NOOMAN

• Wissem BEN OUIRANE

• Zakaria GLENZA