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Romain PRIGENT

PARIS

En résumé

Mes compétences :
public relations management
press relations management
partnership management
operational management of internal experts and ext
manage all adidas activities
line campaigns coordination
Strategic analysis
Project Management
Microsoft Word
Microsoft PowerPoint
Microsoft Excel

Entreprises

  • ADIDAS - Paris Senior Manager

    2014 - maintenant * Annual strategic plan set up to manage all adidas activities in Paris area ;
    * Drive implementation some Trade dispositive and provide input on distribution ;
    * Drive & monitor progress regarding roll-out of holistic RSM model ;
    * Support impactful launches of key concepts and campaigns to achieve maximum impact
    * Connect to (or build) local communities & influencers in a sustainable way ;
    * Leverage all touchpoints/ key doors & ensure best in class execution

  • Adidas France - Brand Manager Team Sports

    Strasbourg 2008 - 2014 - Annual strategic plan setup for every category
    - Planning and implementing each operational communication project
    - Briefing and operational management of internal experts and external agencies
    - Above-the-line campaigns coordination: media agency management, partnership management, post campaign analysis…
    - Event organization
    - References
    => Battle Predator activation : http://www.youtube.com/watch?v=u8SpC5gNUAo
    => ‘‘Bleus’’ TV & digital program : https://vimeo.com/16869970
    => Dwight Howard activation : http://www.youtube.com/watch?v=659Tr2ksIOo

  • ADIDAS - PR Manager Team Sports

    2007 - 2008 * Writing and implementing PR strategies
    * Media and out of media partnerships setup
    * External agencies briefing and management

  • BLACK MILK Press Office - PR Manager

    2007 - 2007 * Press & Public relations for events (World cup of MOUNTAIN BIKE in Montmartre), for
    different brands (Burton Snowboards, Pyrenex,...) and for sportsmen (Mickael Pietrus....)
    * Customer relationship management and reports ;
    * Newsletters and press releases setup

  • ADIDAS - PR assistant

    2006 - 2007 * Brand showroom and press relations management (media requests, clippings...etc.) ;
    * Event organization and media & out of media partnerships setup

  • Athlet&Go Marketing Agency - PR Manager

    2005 - 2006 * Press & public relations management for sportsmen ;
    * Newsletters and press releases setup ;
    * Media and out of media partnerships setup and event organization

Formations

Réseau

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