Mes compétences :
Coaching
Communications
Études de marché
Formation
Marketing
Planification
Publicité
Stratégie
Entreprises
Sam Taylor
- Consultante
maintenant
Independent Business Professional, Pays de la Loire, France
- Consultant
2005 - maintenantAuto entrepreneur, running business communications and marketing support services including website content/blogs
Ambassador, content writer and blogger for Pays de la Loire
Formatrice, providing business language training (via CCI / CEL, Le Mans), English language (via masters courses and university in local area), individual and small group language tuition
'Transcréation' professional - content development for Anglo-saxon audience.
During this time, I have worked with clients in the UK, Eire, USA, Australia, Netherlands, Belgium and France and have developed a strong understanding of the French language, culture and law.
I have an expertise in British culture with insights into USA culture.
Deutsch, New York, USA
- Management Supervisor
2004 - 2005Deputy Team Leader on Lenscrafters advertising account
Worked closely with planning and creative to evolve consumer campaigns to highlight after sales services
Brouillard Communications, WPP, New York, USA
- Senior Account Supervisor/ Partner
1999 - 2004
Member of WPP ‘Top 500 Potential’ group with direct access to Group CEO
Lead executive on ‘The Rouse Company’ account (developer of shopping centre and tourist destinations across the US)
Commissioned research and led planning for retail communications campaigns for 34 shopping centres in markets as diverse as Utah and Las Vegas
Managed individual marketing budgets for each of the 34 centres
Member of task force responsible for developing tourism strategies for marketplace centres including South Street Seaport (New York), Faneuil Hall (Boston), Bayside (Miami) and Harbor Place (Baltimore)
Led research working with industry experts on improving the mall experience and contributed to evolving the environmental experience within shopping centres/tourist destinations
Developed a successful customer retention programme – ‘The Premier Shopper Club’
Managed the style and content of each centres website offering and wrote content for the website and shopper magazines.
Created a national package of collateral and promotional materials that could be customised for each outlet
Deputy Team Leader on Penzoil account working to produce marketing support materials
Extensive new business involvement; member of the new business pitch team in main agency (JWT) and with partner creative shop on fashion and youth brands
Mentor for American Association of Advertising Agencies group focusing on encouraging new talent in the New York advertising industry
McCann-Erickson, Birmingham, England
- Account Manager
1997 - 1999
Managed advertising account for Heart FM, (commercial radio station)
Regional agency manager for Wimpey Homes account with direct responsibility for four regions and part of national team developing communications campaigns
Team Leader for PPG Europe – created a distributor support programme with pan European application
Team Leader for Forensic Science Services – direct mail and new markets analysis
