Sam TAYLOR

En résumé

Entreprises

• Sam Taylor - Consultante

  maintenant

• Independent Business Professional, Pays de la Loire, France - Consultant

  2005 - maintenant Auto entrepreneur, running business communications and marketing support services including website content/blogs
  Ambassador, content writer and blogger for Pays de la Loire
  Formatrice, providing business language training (via CCI / CEL, Le Mans), English language (via masters courses and university in local area), individual and small group language tuition
  'Transcréation' professional - content development for Anglo-saxon audience.
  
  During this time, I have worked with clients in the UK, Eire, USA, Australia, Netherlands, Belgium and France and have developed a strong understanding of the French language, culture and law.
  I have an expertise in British culture with insights into USA culture.
  

• Deutsch, New York, USA - Management Supervisor

  2004 - 2005 Deputy Team Leader on Lenscrafters advertising account
  Worked closely with planning and creative to evolve consumer campaigns to highlight after sales services

• Brouillard Communications, WPP, New York, USA - Senior Account Supervisor/ Partner

  1999 - 2004
  Member of WPP ‘Top 500 Potential’ group with direct access to Group CEO
  Lead executive on ‘The Rouse Company’ account (developer of shopping centre and tourist destinations across the US)
  Commissioned research and led planning for retail communications campaigns for 34 shopping centres in markets as diverse as Utah and Las Vegas
  Managed individual marketing budgets for each of the 34 centres
  Member of task force responsible for developing tourism strategies for marketplace centres including South Street Seaport (New York), Faneuil Hall (Boston), Bayside (Miami) and Harbor Place (Baltimore)
  Led research working with industry experts on improving the mall experience and contributed to evolving the environmental experience within shopping centres/tourist destinations
  Developed a successful customer retention programme – ‘The Premier Shopper Club’
  Managed the style and content of each centres website offering and wrote content for the website and shopper magazines.
  Created a national package of collateral and promotional materials that could be customised for each outlet
  
  Deputy Team Leader on Penzoil account working to produce marketing support materials
  Extensive new business involvement; member of the new business pitch team in main agency (JWT) and with partner creative shop on fashion and youth brands
  Mentor for American Association of Advertising Agencies group focusing on encouraging new talent in the New York advertising industry

• McCann-Erickson, Birmingham, England - Account Manager

  1997 - 1999
  Managed advertising account for Heart FM, (commercial radio station)
  Regional agency manager for Wimpey Homes account with direct responsibility for four regions and part of national team developing communications campaigns
  Team Leader for PPG Europe – created a distributor support programme with pan European application
  Team Leader for Forensic Science Services – direct mail and new markets analysis

Formations

• Nottingham University (Nottingham)

  Nottingham 1986 - 1989 Anglais

Réseau

• Alexandre RÉTIF

• Andrew MALLET

• Anthony PERRIN

• Denis CHERU

• Guillaume BOUTRUCHE

• Marie-Charlotte RENAULT

• Maya KRO

• Paul MAHEUX

• Tristan LANGLOIS

• Veronique ZERR