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Sancie NAKARAT

LYON

En résumé

10 YEAR EXPERIENCE
MEDICAL MARKETING & COMMUNICATION

Mes compétences :
Product launch
Management
Marketing communications
KOL management
Downstream marketing
Customer Marketing Programs
Santé
Marketing
Communication

Entreprises

  • ACCURAY, EIMEA Subsidiary - Marketing Manager

    2009 - maintenant - Define strategic launch of the new CyberKnife® VSI™ Robotic Radiosurgery System in EIMEA and execute roll-out plan
    - Define strategic communication plan to build the CyberKnife Brand in EIMEA (events calendar, media plan, digital strategy
    - Develop annual budgets for product marketing and communication (2M€)
    - Manage 2 people
    - Determine training strategy of our direct sales force and distributors
    - Launch 2 Key Opinion Leader programs to educate radiation oncologists at an European and German level
    - Collect “Voice of Customers” to ensure product enhancements are reported to headquarters
    - Conduct Net Promoter Score (1st in our field at 50%
    - Develop focus group strategy to measure awareness of product messaging

  • ACCURAY, EIMEA Subsidiary - Communication Manager

    2006 - 2009 • PR & Media Communication Europe
    • Advertising in relation with the product in specialized magazines, internet …
    • Communication and promotion of the CyberKnife user sites in Europe
    • Follow up and elaboration of the brochures and all sales support material
    • Organisation of congresses, exhibitions, symposiums and meetings
    • Post congress actions/follow up
    • Follow up of the European section of Accuray WEB site. In charge of the pertinence and of the consistency of the distributed information (text, translation, illustration and layout) as well as of regular updates
    • Follow up of the relationship with the sales force, agents, distributors and distribution of new sales/marketing material/information
    • Proposition and follow up of the MarCom budget
    • Relation with the suppliers of marketing support such as printers, communication agencies for the marketing documents (slides, videos, brochures and all other information)

  • EDAP TMS - Communication Manager

    Vaulx-en-Velin 2002 - 2006 Leader in therapeutic ultrasound with the Ablatherm‐HIFU and lithotripters
    www.edap-tms.com
    Nasdaq: EDAP
    150 employees worldwide

    Events Management and Sales Support
    - Executed the organization of events and tradeshows worldwide within budget
    - Coordinated logistics, developed material and post‐event evaluations
    - Procured and coordinated vendor services
    - Provided on‐site event support
    - Contributed to the development of sales material, worked with graphic designer

  • Sigma Consultants - Project Manager for the exhibition EuroChina2002, Beijing, in partnership with the European

    LA CHAPELLE SUR ERDRE 2001 - 2002 French based consultant in the field of new information technologies, 30 employees

    - Identified potential exhibitors, sold and managed exhibition space
    - Coordinated logistics, including registrations and exhibitors tracking
    - Developed and updated the dedicated web site
    - Provided on site event support with a team of 10 people

Formations

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