Sandrine DOYEN

En résumé

Entreprises

• Incubateur Poitou-Charentes - Consultant Marketing de l'innovation

  2009 - maintenant Accompagnement à l'innovation :
  Marketing stratégique
  Identification et validation d’une innovation produit ou service
  Veille, tendances et prospectives, diagnostic stratégique
  Analyse des données marchés, identification de nouvelles opportunités
  Maîtrise des études marketing qualitatives et quantitatives
  Définition et mise en œuvre des plans marketing
  Définition de l’offre produits/services et des gammes internationales
  Mise en place des process de création de nouveaux produits ( iso 9000)
  Financement d’une innovation produit ou service
  Réalisation des business plans
  Recherche des financements
  

• Enov Research - Directrice Etudes Consumers

  Villeurbanne 2008 - 2009 management etudes marketing

• COLART INTERNATIONAL - Responsable marketing marchés

  2006 - 2007 Improvement of product marketability and profitability by researching on market opportunities in home decorating, scrapbooking, card making, face painting and education products; improving product packaging; coordinating new product development.
  Identification of marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  Planning, development, implementation, and evaluation of advertising, merchandising, and trade promotion programs; developing field sales action plans
  Meeting of marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

• PHILIPS - Global consumer insight Manager

  Suresnes 2002 - 2006 Strategy development
  Consumer segmentation : Target identification in Europe and China, product benefits prioritization, opportunities for competitive differentiation
  Identification, evaluation and recommendation of business growth opportunities
  Business planning
  Consumer Insights and market trends pool building : Customer profiling and analysis, product satisfaction research, competitive and strategic benchmark analysis, ethnographic and observational research through guerrilla interviews, expert interviews, home and store interviews
  Ideation workshop : Creation of creativity tools (penportraits) and facilitation of idea generation workshops
  USP and innovation identification
  Product concept development : Coordinate concept labs and concept screening
  Roadmap contribution
  Value proposition creation: Product concept validation management, proposition of effective roadmap and product feasibility assessment

Formations

• Ecole Supérieure De Commerce ESC Rennes

  Rennes 1999 - 2001

• Université Montpellier 1

  Montpellier 1992 - 1993