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Sandrine DOYEN

POITIERS

En résumé

Innovation et études marketing

Mes compétences :
Veille stratégique
innovation
Consumer insight

Entreprises

  • Incubateur Poitou-Charentes - Consultant Marketing de l'innovation

    2009 - maintenant Accompagnement à l'innovation :
    Marketing stratégique
    Identification et validation d’une innovation produit ou service
    Veille, tendances et prospectives, diagnostic stratégique
    Analyse des données marchés, identification de nouvelles opportunités
    Maîtrise des études marketing qualitatives et quantitatives
    Définition et mise en œuvre des plans marketing
    Définition de l’offre produits/services et des gammes internationales
    Mise en place des process de création de nouveaux produits ( iso 9000)
    Financement d’une innovation produit ou service
    Réalisation des business plans
    Recherche des financements
  • Enov Research - Directrice Etudes Consumers

    Villeurbanne 2008 - 2009 management etudes marketing
  • COLART INTERNATIONAL - Responsable marketing marchés

    2006 - 2007 Improvement of product marketability and profitability by researching on market opportunities in home decorating, scrapbooking, card making, face painting and education products; improving product packaging; coordinating new product development.
    Identification of marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
    Planning, development, implementation, and evaluation of advertising, merchandising, and trade promotion programs; developing field sales action plans
    Meeting of marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • PHILIPS - Global consumer insight Manager

    Suresnes 2002 - 2006 Strategy development
    Consumer segmentation : Target identification in Europe and China, product benefits prioritization, opportunities for competitive differentiation
    Identification, evaluation and recommendation of business growth opportunities
    Business planning
    Consumer Insights and market trends pool building : Customer profiling and analysis, product satisfaction research, competitive and strategic benchmark analysis, ethnographic and observational research through guerrilla interviews, expert interviews, home and store interviews
    Ideation workshop : Creation of creativity tools (penportraits) and facilitation of idea generation workshops
    USP and innovation identification
    Product concept development : Coordinate concept labs and concept screening
    Roadmap contribution
    Value proposition creation: Product concept validation management, proposition of effective roadmap and product feasibility assessment

Formations