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Sandy CAPIFALI

Paris cedex 19

En résumé

Solid experience in an important international brand from product merchandising management, sales management, to retail mainly in sportswear and fashion environment and more recently in consumer electronic goods . My strength is based on a very good understanding of the consumer. Excel in dynamic, demanding environments while remaining pragmatic & focused.
Core Competencies: Analytics, product sensibility, consumer understanding, strategic mindset

Mes compétences :
Analytics
Buyer
Category management
Creativity
dynamic
English
Fashion
Fitness
FLUENT
Fluent English
Footwear
Management
Manager
Merchandising
Retail
Sales
Sales manager
Sport
Visual Merchandising

Entreprises

  • Presstalis (Groupe Lagardère)

    Paris cedex 19 maintenant

  • Pixmania - Retail European Merchandising and marketing Manager

    Gennevilliers 2011 - maintenant Implement and develop merchandising retail strategy throughout a european store rollout.
    Define a strong store marketing concept that mirrors the internet website.

  • NIke France - APPAREL MERCHANDISING MANAGER

    PARIS 2008 - 2010 2008 – November 2009 (1 year)

    Provide feedbacks on consumers needs and specific project briefs accordingly to market relevance to European team
    Define distribution strategy, pricing and margin.
    Define line adoption for the french market .
    Prepare and present collection, assortment plans and sell in tools to sales force

  • NIke France - FOOTWEAR MERCHANDISING MERCHANDISER (Men’s, women’s and kid’s fashion)

    PARIS 2006 - 2008 Provided feedback on consumers needs and specific project briefs according to
    market relevance to US product team & designers.
    • Defined distribution strategy, pricing and margins.
    • Adoption for the French market of the global line .
    • Product presentation to sales force & major key accounts.

  • NIke France - CATEGORY 'WOMEN" SALES MANAGEMENT

    PARIS 2004 - 2006 Category sales Management
    Budget accountability
    • Led sales strategy (distribution, terms), prospected for new accounts (spécialists, department stores).
    • Trained and coached sales team (40 sales reps).
    • Set up targets and sales activity monitoring.
    • Presented plans and results on a quarterly basis to European Management.

  • NIKE France - RETAIL BUYER

    PARIS 2002 - 2004 Set up the French buying team organisation.
    • Implemented financial targets for each stores, defined store positioning, product mix
    and ensured relevant assortments.
    • Sell through analysis and follow up on actions plan
    • Developed strong relationship with partners while communicating with European.
    product, marketing & visual merchandising teams.

  • Nike France - VISUAL MERCHANDISING MANAGER

    PARIS 2000 - 2002 Hired, coached, trained and managed 8 visual merchandisers. Developed tools to
    monitor their activity.
    Led visual merchandising strategy in France.
    Planned store openings & monitored sales activity (60 ‘shop in shop’).

  • Nike France - FOOTWEAR SALES REPRESENTATIVE (PARIS AND SUBURB AREA)

    PARIS 1998 - 2000 • Developed a two digit growth each season on 50 accounts (15M Euros; Turnover)
    • Ensured differentiation, long term brand positioning and market place management.

  • Nike France - SHOP IN SHOP RETAIL MANAGER

    PARIS 1997 - 1998 Budget accountability
    • Negotiated sales space, conceived commercial layouts and coordinated shop in shop
    openings within sporting goods retailers and department stores.
    • Ensured coordination with sales, merchandising and marketing department.

  • Nike France - VISUAL MERCHANDISER

    PARIS 1996 - 1997 • Support sell through and brand image in shop in shop.
    • Collect and analyze figures.
    • Give input and influence sales representatives to build appropriate assortment.

Formations

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