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Savéria GUELFUCCI

Paris

En résumé

- Master of Management from Audencia Nantes post classe préparatoire
- More than 6-year experience in Marketing in the Beauty industry in International, TR, LATAM and EMEA Zones
- Worked at Clarins, L'Oréal, LVMH and at Estée Lauder Companies since Nov 2013

sguelfucci@gmail.com
06 83 08 13 12

Entreprises

  • Estee Lauder Companies - Marketing Project Manager EMEA

    Paris 2013 - maintenant Since Sept. 2014 - Project manager CREME DE LA MER CDI
    > Key point of contact between Global Marketing in NY and EMEA markets (15 countries)
    > Define strategy for the region

    > Development of locally relevant products with Regional Product Development Team
    > Responsible for CRM, Digital and Social activities
    > Management of one assistant

    Nov 2013- Sept 2013 - Project Manager CLINIQUE CDI
    > Challenge marketing plan with NY headquarters and coordinate development of assets for the region
    > Implement the brand strategy in 18 markets
    > Responsible of fragrance category and promotional activities strategic to the brand (sampling, paid sampling, sets, gwp)
    > Conduct specific EMEA projects: gwp, sets, visuals and videos

  • LVMH - Trade and Product Manager Latin America/French West Indies/Caribbean (V.I.E) Guerlain - Miami

    Paris 2012 - 2013 > Implement the brand strategy in 3 zones, with 18 agents and 30 retailers
    > Adapt 360° campaigns for make-up/skincare/fragrances
    > Challenge Sell Out activities with Retailers and Affiliates
    > Launch La Petite Robe Noire Fragrance flankers
    > Support the Launch of the Brand in Brazil

  • L'OREAL - Junior Product manager L’Oréal Paris, Roger & Gallet (internship) DPGP TR EMEA

    PARIS 2012 - 2012 > Develop 15 exclusive sets in the context of the new packaging identity and graphic chart: define product assortment and packaging visuals with creative agency
    > Define trade marketing plans: deliver animations package to area managers, produce visuals and merchandising support, elaborate planograms, develop gwp, advertorial, analyze sell-in/sell-out

  • L'Oréal - Strategic Marketing Project Manager Biotherm&Helena Rubinstein (internship) DPL EMEA

    PARIS 2010 - 2010 > Conduct Sell-in and Sell-Out analysis based on NPD & IRI panels
    > Define key performance indicators and potential of growth
    > Analyze and present trade marketing results

  • Clarins - Skincare Junior Product Manager (internship) International Marketing

    Paris 2010 - 2010 > Qualitative and quantitative analysis, competitive watch
    > New products developments: mood board concepts, product name, mock-up, price positioning study, consumer tests

  • Guerlain - Sales women-flagship doors

    Levallois-Perret 2009 - 2009

Formations

  • Indian Institute Of Management Bangalore (IIMB) IIMB (Bangalore)

    Bangalore 2011 - 2011 Master

  • AUDENCIA Nantes Ecole De Management

    Nantes 2008 - 2012 Master Management

  • Lycée Louis Pasteur

    Neuilly Sur Seine 2006 - 2008 Voie Scientifique

    Intensive program to prepare competitive exam to French Best Business Schools
Annuaire des membres :