Sebastien RAVEL CHAPUIS

En résumé

Entreprises

• Procter & Gamble France

  Asnières-sur-Seine maintenant

• PROCTER ET GAMBLE

  Asnières-sur-Seine maintenant

• Reckitt Benckiser - Global trade marketing team leader

  Massy 2015 - maintenant VEET - CALGON
  
  Design and management of the Trade Marketing strategy on 2 brands (Veet/Calgon) at an international level
  
  Drive strong top line growth on the 2 brands while improving the bottom line
  
  Define clear innovation strategy and mid term plan accross different markets depending on global innovation pipeline and markets specificities
  
  Design and drive category reinvention to drive stong penetration on both brands accross the region
  
  Set up clear and winning "4Ps" accross different channels in order to translate in big and sustainable sales fundamentals growth for all markets
  
  Management of 2 category managers
  
  

• Reckitt Benckiser - Global trade marketing team leader

  Massy 2015 - maintenant VEET - CALGON
  
  Design and management of the Trade Marketing strategy on 2 brands (Veet/Calgon) at an international level
  
  Drive strong top line growth on the 2 brands while improving the bottom line
  
  Define clear innovation strategy and mid term plan accross different markets depending on global innovation pipeline and markets specificities
  
  Design and drive category reinvention to drive stong penetration on both brands accross the region
  
  Set up clear and winning "4Ps" accross different channels in order to translate in big and sustainable sales fundamentals growth for all markets
  
  Management of 2 category managers
  
  

• PROCTER&GAMBLE - Marketing and strategy planer

  Asnières-sur-Seine 2012 - 2015 MARKETING AND STRATEGY PLANER
  
  Responsible of the categories Hard surface cleaner (Mr Propre/Antikal) and Quick cleaning system (Swiffer)
  
  Design and management of the commercial strategy to reach our turnover and profitability objectives on the surface care brands
  
  Build and develop strong sales fundamentals :
  - Promotionnal bible design and display customization
  - Assortment and shelving strategy
  
  Innovation launch management
  
  Encourage differentiation and customized plan
  
  Management of a community of 6 account executive

• PROCTER GAMBLE - European category manager

  2010 - 2012 CARREFOUR G5 CATEGORY MANAGER
  
  Responsible on 3 categories (Fem care / Oral care / Pringles) in 5 countries (France/Spain/Italy/Belgium/Greece): volume/sell out/M2M/Shares evolution/profitability)
  
  Responsible for the 3Net convergence at a Carrefour G5 level
  
  Responsible for the execution of European strategic projects
  
  Management of 5 local account executives (1 in each country)

• PROCTER GAMBLE - National account executive

  2008 - 2010 NATIONAL ACCOUNT EXECUTIVE ON PROVERA (CORA - SM MATCH - HOURA.FR)
  
  Management of the baby and fem care categories for Cora/SM Match
  Management of all the P&G brands for Houra.fr
  
  
  Negotiation of a yearly commercial agreement with Provera (pricing strategy, trade terms, yearly business plan)
  
  Category management of baby and fem care (category business analysis, assortment recommendation, shelving solution, promotional strategy, innovation launch...)
  
  Commercial strategy design and negotiation with Houra.fr
  
  Single point of contact for our sales force on the 2 banners

• PROCTER GAMBLE - Regional Account Executive

  2007 - 2008 REGIONAL ACCOUNT EXECUTIVE "COOP D'ALSACE"
  
  Negotiation of a yearly business plan (assortment, innovation, shelving solution, promotion)
  
  Support on commercial agreement negotiation (back margin negotiation, trade terms, logistic agreement, pricing negotiation...)

• PROCTER GAMBLE - Sales Rep.

  2006 - 2007 SALES REP
  
  Management of 10 HM + 25 SM with a turnover around 50M€.

Formations

Pas de formation renseignée

Réseau

• Alexandre MISERANDINO

• Arnaud LABALETTE

• Bruno GALIMAND

• Coline BESSAGUET

• Dominique MICHEL

• Emilie ROUSSEL

• Jean-Matthieu LAGARDE

• Nicolas BALANDRAS

• Smahan DAGHARI

• Stéphane HERVE