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Serge BERGHMAN

issy les moulineaux

En résumé

Experienced Sales and Marketing Director with a demonstrated history of working in the semiconductors industry and IT market. Skilled in Management, Business Strategy, Sales & Marketing, E-commerce, Retail, and Partner Relationship Management.

Accomplished and resourceful professional with 20-year record of career advancement in maximizing profitability, developing and directing strategic sales and marketing initiatives in every changing or dynamic environments.
Possessing a solid management and business development expertise with a proven history of success in consistently exceeding targeted objectives through successful account and customer relationship management approaches/ initiatives.
Excellent communication and interpersonal skills with the ability to build and sustain business relationships across all levels and functions.
Graduated from Coventry University.

Mes compétences :
Sales and Marketing Management
Coordination of sales and marketing teams
Retail Account management
Budgeting & Forecasting Management
Staff Recruitment, Training and Development
Solution Selling
Pricing strategy
Strategic planning and implementation
Corporate Sales
Negotiation Skills
Direct and Indirect Sales
Sales Management
Marketing Management
Business Development
Relationship building
Customer Relationship Management
Positive Attitude
Interpersonal Skills
Market Research & Analysis
Process Improvement
Profit and Loss Management
Team Building & Leadership
Cross-functional Team Coordination
Team management
Digital Media
Microsoft Office
Social Media

Entreprises

  • Western Digital - Senior Sales Manager - Amazon South Europe BU Management

    issy les moulineaux 2017 - 2019 - Overseeing the optimization of Amazon's range of Western Digital brands and identifying the gaps and areas for improvement
    - Coordination of sales and marketing teams to accomplish joint target goals
    - Handle direct relationship with Amazon executives, Vendor management teams and funded heads in the assigned countries
    - Own supply chain forecasting and interactions between operations and finance
    - Responsible for annual sales and marketing budget and goal setting
    - Worked with marketing teams to build quarterly merchandising plans, plan vertical campaigns and improve overall product catalog online
    - Monitor weekly sales and inventory, inhouse shares, online traffic
    - Drive cross functional collaboration to ensure continuous alignment across all departments

    Selected contributions:
    * 30% revenue growth year over year up to +60M$
    * Increased overall inhouse shares from to 30% to 70%
    * Moved vendor status from Gold to Platinum

  • Sandisk International - Country Manager France

    2010 - 2017 - Commercial Strategy Definition and Implementation in order to address the different market (Storage, Photo, Mobile Phone, Computer, Gaming, MP3)
    - In charge of regional P&L and marketing budget
    - Recruiting, developing, leading and retaining a sales & marketing team
    - Management of 8 people (4 key account managers, 1 channel/ trade marketing manager, Office manager)
    - Development of direct relationship with the top retailers/ Etailers, MNOs and B2B resellers
    - Growing Etail business with key pure players
    - Setting up direct sales with Amazon France
    - Setting up the B2B distribution
    - Managing International agreements, contracts, negotiations and promotional activities
    (Carrefour, Auchan)
    - Coordination with Marketing, Finances, Operation and Pricing.

    Selected contribution:
    * Achieved +$80M
    * Increased USB market shares from 8% to 22%
    * Business consolidation with key retailers resulting in share gain (Category captain)
    * Profit contribution improvement

  • Avid Technology - South Europe Retail manager

    Levallois Perret 2009 - 2010 - Sales Management of Avid consumer Brands (Pinnacle, Dazzle, M-Audio) in France, Italy and Spain
    - Leading a team of 2 sales managers, 3 key account managers and 5 sales reps) for the region
    - Defining and monitoring yearly and quarterly business plans for all countries and major customers
    - KPIs and Dashboards set up for sales monitoring
    - Launch and develop Avid Digital Audio category in consumer channel

  • Pinnacle Systems - Country Manager France and North Africa

    Levallois-Perret 2007 - 2009 Responsible for overall operations, and for ensuring efficiency, productivity, and profitability in the operation of the company.
    - Full regional P&L responsibility
    - Responsible for Regional revenue numbers and Marketing budget (15M$ revenue)
    - Management of 8 people (2 key accounts, 1 channel/ trade marketing manager, 5 external sales representatives)
    - Defining and setting up the business and marketing strategies
    - Coordinating relationships with the various departments (material Forecast, logistics, marketing, accounting...)
    - Establish high level relationships with key customers, business partners, and IT &
    lifestyle journalists
    - Successfully increased profit contribution by 30 %

  • Pinnacle Systems - Sales Manager

    Levallois-Perret 2006 - 2007 Increasing revenue from $10M to $13.5M
    - Leadership of the retail and B2B channel sales team (8 people)
    - Building material forecasts
    - Managing the Pan European contract with European retailers (KESA, PPR, DIXON, PIXMANIA... etc.)

  • France (Paris) - Retail Sales Manager

    2005 - 2006 Planning and managing key distributors/ retail accounts such as national food accounts and specialist retail accounts
    - Leadership of the field sales representative team (6 people)
    - Identifying new business development opportunities in mass market
    - Organising marketing and communication programs related to the retail market
    - Successfully increased revenue year on year from 5 M$ to 8 M$

  • Targus - Retail account manager

    Anaheim 2003 - 2005 Responsible for multi-specialist retailers and Etailers
    - Negotiating yearly sales and marketing agreements, implementation and management of the marketing programs (adjustment of marketing efforts to forecast and business plan, coordination of the national communication plan with the retailers)
    - Successfully increased revenue year on year from 2 M$ in 2004 to 4 M$ in 2005

  • Targus - Corporate resellers Account Manager

    Anaheim 2001 - 2003 Responsible for mail order and Corporate reseller businesses
    - Planning and controlling Marketing operations related to BtoB activities
    - Key Support for the corporate sales managers (training, marketing support...)

  • Perigee Ltd - Field Sales representative

    2000 - 2001

Formations

  • Coventry University (Coventry)

    Coventry 1998 - 1999 Bachelor of science

    BSC in Engineering (European business and technology) with honors

  • Université Toulon (La Garde)

    La Garde 1996 - 1998 IUT Techniques de commercialisation

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