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Serge CHALMANDRIER

VERNAISON

En résumé

Expertise's Aera
- B2B - Marketing - Sales - Project Manager - Electronic - Electricity - Automation - Sensors - MindMapping - Brainstorming - Natural Ventilation - Natural Day Lighting - Fire Safety - Home Automation

Mes compétences :
Marketing stratégique et opérationnel B to B
Marketing
Innovation

Entreprises

  • ECODIS - Research & Development Manager – ECODIS SAS – ESSMANN GROUP

    2010 - maintenant 2010 to date – Research & Development Manager – ECODIS SAS – ESSMANN GROUP
    Area: Buildings material BTP – Products: Natural Ventilation, Fire Safety, Home automation, Natural Day Lighting, New product development, market diversification, synergy group - Team Manager 4 people
    - Strategic analysis of the portfolio and services, mind mapping, brainstorming
    - Managing projects, timetable, roadmap
    - Management & patent filings
    - Establishing partnerships from specific knowhow technologies, competencies
    - Monitoring Standards French, European member of technical groups to updates standards
    - Designing sale documentation, marketing concept note
    - Technical training, technical support to commercial services, support
  • ECODIS - Product Manager Electric Devices - STG BEIKIRCH - ESSMANN GROUP

    2009 - 2010 Create Synergy between ESSMANN Companies & especially STG BEIKIRCH Products by launching New products in France & more.

    - Adapt for the french market STG BEIKIRCH products
    - Discover new markets by Diverfication's Strategy
    - Design the Mix Marketing for these news products/markets by
    - create new brochure
    - train sales team
    - technical support
    - Sales Support for high business
    - Define Business Plan
  • CROUZET AUTOMATISMES - Marketing Project Manager – CrouzetAutomatismes/CST–SchneiderElectric

    Valence CEDEX 9 2005 - 2008 Area: Industry, commercial - Products: Sensors, Automation, Electronics, and Actuators Strategic Marketing & Operational Synergies with companies (US, Germany) Group CST (Custom Sensors & Technology) by the adjustment of supply to the target markets and launch new products.
    - Strategic analysis of the product portfolio, synergies, market analysis, benchmarking - - Launch in Europe analog sensors for position, pressure
    - Selection of target markets, Business Plan
    - Design marketing mix 4P
    - Design tools for sale
    - Definition formalization of sales documentation, websites
    - Training sales in Europe, Asia, US - SEO products VPC
  • Crouzet - 1998 à 2005 – Sales Engineer – Crouzet Automatismes

    Valence CEDEX 9 1998 - 2005 Area: Industry, commercial - Products: Sensors, Automation, Electronics, Actuators Market development and business area in Rhône-Alpes (OEMs, installers, distributors and specifies)
    - Prospecting, looking for new customers
    - Managing OEM key accounts
    - Animation local distributors and specialists (Rexel, Farnell in One...)
    - Technical training distributors, system integrators
  • Comtra - COMTRA - Product Manager Electric systems

    1995 - 1998 Area: Buildings materials – Products: Fire Safety systems – smoke exhaust Sales, Marketing & Organization

Formations

  • CEGOS

    Paris 2008 - 2008 Marketing de l'innovation -  Develop process and tools to foster innovation
     Identify & control major axes to provide innovation
     Involve employees on innovation’s process
  • CEGOS

    Paris 2006 - 2006 Project Manager new product development – Cegos - Paris
     Mastering the methods& tools to create the new product
     Managing successfully the design
     Facilitating project team manager development
  • IAE De Dijon - Université De Bourgogne

    Dijon 1993 - 1994 DEA Sciences de Gestion - Option Marketing

     Under Marc Filser’s direction
     Honors
     Research: Perception & Semiology of the objet: Applications to Design Product
  • Ecole Supérieure De Commerce Et Technologie

    Toulon 1989 - 1992 Marketing Industriel

     Under Armand Dayan’s direction
     Specialization in BtoB Marketing

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