En résumé

A Sales and Marketing professional with over a decade of diversified and progressive sales, marketing experience across various industry. Confident , result oriented and excellent team player who adapts quickly to any working environment ; A great team leader with a particular focus on people development
Areas of expertise include the following:

- Brand and Portfolio Management
- Media and Communication planning
- Sales Development and Management
- Channel Development and Management
- Distributors and Key Account Development
- Customer Marketing
- Business Strategy, Planning & Insights

Mes compétences :
Gestion de projet


  • Lands End Trading Company - National Sales and Marketing Manager

    2013 - 2015 Task/Responsibility

    • Full P&L responsible for the market
    • Driving the Sales and Marketing activities in the Country
    • Drive and educate our local partners to excel in commercial plans
    • Route to market / Value chain evaluation and optimization in the country
    • Brand, Product and Market analysis
    •Sales forecast
    • Project participation (new products development and launch)

    Handling a wide family range of products
    -Detergent (Brand SABA) ,
    - Candies (Brand BLONG)
    -Tomato paste (Brand AVENA)
    -Paper (Brand IK PLUS)
  • Nestlé Cameroun - Category Channel and Sales Development

    Marne La Vallée Cedex 2 2013 - 2013 Develop Channel strategy and plan (Run ICP)
    Translate Category (Brand) objectives to sales strategy
    Definition of Categories sales drivers (Distribution, Quality, Visibility, Pricing, Promotion and Persuasion) strategies and their translation into execution choices.

    Major Achievement:

    Has successfully built and conducted a loyalty program for Nestlé clients with an impact of 20 % average sales growth within channels
  • Nestlé Cameroun - Sales Representative

    Marne La Vallée Cedex 2 2010 - 2013 Ensure distributors achieve agreed regional sales and distribution objectives in line with the company's operational plans through responsible distributor management best practice

    Major Achievement:
    35 % year to year sustainable sales growth from 2010 to 2013 in the area.
    Territory coverage : From 45 to 82 % .
  • Nestlé Cameroun - Brand Manager

    Marne La Vallée Cedex 2 2008 - 2010 Design and execute brand plans as well as lead and coordinate all brand related activities/projects in line with regional brand direction in the Cemac region (Cameroun, Gabon, Chad, Equatorial Guinea, Central Africa Republic)
    Leading sales volumes forecasting and Category Management Project
    Managing total budget, category P&L, pricing processes and monitoring
  • Research and Marketing Services - Field Operations Manager

    2001 - 2008 A wide range experience in the field across several operations of sample survey, evaluation and product and concept test carried out in Africa notably in Cameroon, Chad, Gabon Nigeria, Mali, Mauritania, Senegal, DRC, Congo Republic, Ghana, Benin, Togo, Nigeria, Uganda, Equatorial Guinea and Ivory Cost.
    Many Consumer product tests, U&A studies, Mystery shopping research, Consumers Satisfaction Surveys, Brand Health Tracking, Telecommunication concept test carried out for companies such as BAT, Diageo, MTN, Orange, Nestlé…


Pas de formation renseignée


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