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MONT-SAINT-AIGNAN

En résumé

As a 14 years strong marketing profile with an international DNA, my career is based on a classic and solid evolution in FMCG marketing experiences including: a Business and Administration degree in Brussels, a strong and consolidated 7 years country marketing experience in Germany and 7 additional years of corporate marketing experience in the International HQ .
Thanks to the Ferrero Group, I have the great opportunity to develop my strategic and operative skills in particular in:
-Coordination of projects with the different department ( Finance, Labs, Prod,Legal,…)
-Development and coordination of marketing activities in different countries (Europe, Northand south America, Russia, Australia)
-Development and deployment of innovation projects in the next 5-10years range
- Development of the below and above the line communication campain, including new brand digital strategies across the social networks, mobile application and web plateforms
- Capacity to build and manage interpersonal links with different cultures
-Capacity to argue and involve people in different languages (i.e. italian, frenh, english and german)

Mes compétences :
FMCG
Management
Marketing
Marketing management

Entreprises

  • Ferrero SpA - Strategic Innovation and Global Digital Manager - FMCG Pocket sugar confectionnaryEdit

    MONT-SAINT-AIGNAN 2012 - maintenant Development and deployement of the first digital brand platform and strategy for the Ferrero group at the global level.

    For the tic tac brands, set up and coordination of the digital approach with 30 local marketing teams around the world and roll out planned in 20 new emerging markets.
    Main projects:
    - coverage of the relevant contact point of digital ecosystem (website, facebook - 11 mio fans, twitter, g+, mobile apps, pinterest, instagram...)
    - development and cross fertilisation of consumer engagement project (crowdsourcing, Brand/Consumer interaction, digital/real marketing activities...)
    - ebusiness marketing opportunities projects (flagship store, ecommerce, licensing)

  • Ferrero International - Category Marketing Manager FMCG

    2006 - 2011 2009-2011
    Development and deployment of brand area strategy;
    Coordination & implementation, within managed AA countries: US, UK, Canada, Australia, Mexico, Central Americas, Brazil, Conosur, Chile, Equador, Colombia.

    2006-2008
    Development and deployment global brand strategy within EU & Russia;
    Coordination & implementation, within managed countries, of:
    -Cross countries brand central project;
    -MKTG Best Practices (ATL & BTL);

  • Ferrero Germany - Senior Brand Manager

    1999 - 2005 NDP et Lancemant de nouveaux produits sur le marché Allemand

Formations

  • Université Catholique De Louvain (Louvain La Neuve)

    Louvain La Neuve 1995 - 1998 Marketing

  • Facultés Universitaires Saint-Louis (Bruxelles Brussel)

    Bruxelles Brussel 1992 - 1995

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