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Isabella Oliver
- Digital Marketing Manager
2014 - maintenant
Managing the entire digital channel strategy including SEO, PPC, Affiliates, Display, Remarketing, CRO...
Planning and forecasting channels activity and performance
In charge of channel attribution modelling and reporting
Reporting on cross channels performance in trading and board meetings
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Reiss
- Paid Search Marketing Specialist
2013 - 2014
Responsible for both strategic and operational aspects of SEM operations in-house.
Paid search budget management and forecasting.
• Develop and manage UK and international markets
• Collect, analyse and optimise activity based on data from PPC campaigns to other channels to onsite performance
• Identify, recommend, test and implement innovative approaches and new paid search
products/solutions
• Maximise synergies between paid and other digital channels.
• Work closely with the Customer acquisition manager to maximise the digital media strategy
• Work closely with copy writers, visual merchandiser, ecommerce directors and other department in Reiss to ensure full circle strategy and communication on performance
• Develop and manage Paid social activity (Youtube, Twitter, Facebook, Pinterest...) for US and UK markets
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ICrossing UK
- Senior Paid Search Analyst
2012 - 2013
Managing a Portofolio of accounts (LEGO EU, Made.com)
- Strategy & Planning leads
- Tracking testing lead
- Advanced Adwords accreditation
- Team development through:
>Mentoring of new starters and Junior
>Providing with various training
- Reporting (Report analysis & commentary , Weekly/monthly report creation, Bespoke report creation)
- New business support
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ICrossing UK, London
- Paid Search Analyst
2010 - 2012
Star performer Award winner 2011 iCrossing
Main client portfolio:
ASOS UK Top UK online fashion retailer,
Kiddicare UK Best online baby retailer for many years
Core activity:
Running a variety of digital marketing activities (PPC focused) through the understanding of the market (online and offline),the client's industry and the customers' behaviour
Client's budget optimisatio working towards ROI
Keeping up to date with the industry's technology to deliver innovative ideas/strategies to support and increase clients customer base/turnover.
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Université Bordeaux 3 Montaigne, Bordeaux
- Lecturer, digital media planning (PPC oriented)
2010 - maintenant
To students in media planning, Bachelor
Introduction to digital media planning (PPC, display, social advertising/marketing, emailing, affiliates)
Introduction to Agency lifestyle, from clients brief,campaigns build to campaigns performance reports
Introduction to Online/Offline synergy, PPC focused
Case studies presentation
Students' evaluation (under the form of the Google Adword Professional exam)
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Neo@Ogilvy, London
- Display advertising/SEO/affiliates marketing/search marketing
2008 - 2008
Online advertising, Internship
•Coordinating tracking tag strategies for international / Global client (IBM)
•Producing a fortnightly newsletter for Kodak, covering a range of significant subjects
•Working with AM/AD to develop & prepare presentations and optimisations reports for clients’ campaigns across different markets
•Producing competitor’s report and news trend presentations for new business pitches
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Neo@Ogilvy, London
- Account Executive
2008 - 2010
Search marketing (PPC), Account Executive
Main clients portfolio:
Kodak Gallery (EU), Kodak Inkjet(UK), Sony Style Europe (EU),Sony VAIO (EU), Cisco (BtoB)(EU), RIM (BlackBerry)(EU)
EU Markets: United Kingdom, France, Germany, Belgium, Netherland, Spain, Italy...
Core Activity:
•Day to day management of paid search campaigns for major international clients
•Responsible for the implementation of search campaigns, analysis, optimisations and performance reporting
•Assisting in strategic planning, recommendations and client presentations
•Responsible for financial bookkeeping including insertion orders, vendor invoices and reconciliation of activity
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Cartier (France)
- Presse relationship (France)
2004 - 2004
•Involved in shoots for magazines and advertising materials (always with a body guard!)
•Participating and preparing important and historical Cartier events (100 ans de la montre Santos-Dumont)
