Sophie SINNASSAMY

En résumé

Entreprises

• SteamOne - INTERNATIONAL BUSINESS DEVELOPMENT

  Paris 2014 - maintenant SDA Start-up creating and leading the market in France & Benelux.
  Objective: to establish international partnerships and develop business outside its core countries
   Establish European network distribution (UK, Germany, and Eastern Europe)
   Start business relation in UAE and South Asia
   Manage Export team in charge of UK, Netherlands, South Europe, and Nordics
  

• DARTYGROUP (anciennement Kesa) - INNOVATION RETAIL Project Manager / Marketing Corporate team

  2012 - 2014 New position created by the Marketing VP to re-think and modernize the whole European network
  of stores
  
  - Consolidation and optimisation of current in-store projects:
  As an example, how to optimise the display of booming categories such as Smartphones while we review the space and the way to sell other previously star catégories.
  
  - Brief and launch of New Darty store concept
  We face new challenges to answer our customers’ needs: store digitalization, customer orientation, touch & feel, sales force training, etc.

• DARTYGROUP (anciennement Kesa) - SENIOR EUROPEAN MARKET MANAGER

  2007 - 2012 Main role: To develop sell-in (sell products from our sourcing organisation to each subsidiary) & sell-out to our customers in stores. During these 5 years regularly evolved to different and captivating new challenges and new countries.
  
  DATART (Rep Czech &Slovak): Within Europe, eastern countries are emerging markets. It was a very challenging and interesting work to follow local mandatory specificities while managing changes into the current Datart organization to reach our European strategy.
  
  DARTY Turkey: Among years of establishing the partnerships with Turkey the main issues to solve were on importing products and logistic issues. Local markets are also very aggressive so we had to adjust our business model and our operation strategies to suit our Turkish customers’ needs
  .
  DARTY Italia: I settled the partnership of sourcing and operations of this Darty brand new company
  
  EMH (Spain & Portugal): My role was firstly to apply the group business model to this new bought subsidiary with a very deep culture and long history. 1 year to make it ready to become a Darty company.
  
  Some key figures :
  2010 Sell in = 15M€ / Sell out = 22M€ / Stores= 130
  
  Scope of main actions:
  - Business strategy: Action Plans / Promotional calendar / Peak management process
  - Customer experience (B to B to C): Trade marketing / Merchandising / Store Events
  - Driving up Sales Force: Training and incentives / Store opening management
  - Be green: Push green products on our shelves / Promote recycling / Customer behaviour

• DARTYGROUP (Anciennement KESA) - EUROPEAN MERCHANDISING & TRADE MARKETING MANAGER

  2004 - 2007 I joined the operations team specifically as international member in order to spread all over our new subsidiaries in Europe our in-store marketing strategy. It was really a key role at this time for the group to support openings of new subsidiaries stores and to control ranges on shelves.
  Main roles:
  - Merchandising principles definition
  - Visual Marketing
  - Ensure product ranges coherence, sales team training and implantation of new concept stores
  - Trade marketing: develop communication tools in stores, launch of a European “banners” project in stores in 2006 (banners would explain to customers the different segments of ranges and push attachment selling & services)
  

• PERFORMANCE LUXE - Ass Marketing et commerciale

  2004 - 2004 Cabinet de recrutement spécialisé dans le secteur du luxe - Paris
  • Veille concurrentielle et étude de positionnement
  • Réalisation d'outils et de supports de communication, rédaction d'articles, PR, etc.

• TBWA Corporate GROUPE OMNICOM - Ass Chef de projet

  2002 - 2002 Agence de communication spécialisée en communication institutionnelle – Boulogne IDF
  ·Suivi du budget France Télécom (rapport d'activités, film corporate, etc.)
  → Notamment pour la Fondation France Télécom et Orange
  ·Participation aux compétitions agences:
  Conseil méthodologique, positionnement, plan de communication
  → RATP, INSEE, ANPE, Ministère de l'écologie et du développement durable
  ·Utilisation des outils-Agence: Benchmark, CorpReview TM, Disruption

• CYBER STUDIO - Ass Marketing et commerciale

  2000 - 2000 Société de services Internet, partenaire des agences de communication - Paris
  • Suivi de projets de création de sites Internet
  • Veilles technologique, concurrentielle et juridique du marché

Formations

Réseau

• Florence GRIMAUD

• Gaëlle MADEC

• Gaëtane RUIZ

• Jérôme BLAIRY

• Laurence CORDIER

• Laurent EL BAZE

• Laurent GIRAUD

• Sebastien GRANZOTTO

• Sophie KONG DUSSAUSSOY

• Yannick GUEYE