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SEKISUI SPECIALTY CHEMICALS EUROPE
- European FMD, Iberica/MEA export Manager
2009 - maintenant
European FMD, Iberica/MEA Export Manager, SEKISUI SPECIALTY CHEMICALS EUROPE
Following the acquisition of the PVOH (polyvinyl alcohool) division of CELANESE by SEKISUI:
European Field Market Development Manager (see hereunder)
Iberica/MEA Export Manager
-Reporting to the EMEA Commercial Manager
-Manage the business with the agents & distributors for PVOH in Iberica/MEA
-Regular business review meetings with agents and distributors
-Handle customer request, oppportunities and coordinate the efforts to grow them into new business
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CELANESE CHEMICALS
- European Field Market Development Manager
2006 - 2009
European Field Market Development Manager, CELANESE
• Reporting to the Global Marketing Manager of the Innovation segment
• Lead regional, application specific field marketing development efforts for PVOH Growth Program. Responsible for revenue and variable margin growth within the focal application areas and market segment
• Functional management of a multi competence, multi cultural team (sales engineers, PhD) to translate opportunities in Europe
• Major involvement in Stage Gate projects using "Design For Siw Sigma" tools such as SWOT analyses, Market FMEA, Value Chain, VOC interviews, Business Plan
. Communicate market intelligence within growth segments including competitive overviews, trends, growth opportunities and business risks to segment Marketing Manager
• Capitalize on Celanese value proposition in focus application areas,
• Captured Voice of the customer in focus market segment, communicate to the organization and contribute to formulation of programs to capture value and increase profitable growth
• Major involvement in Stage Gate projects
• Drive to close translation/penetration opportunities and communicate same to core sales team and global salesforce where appropriate
• Engage technical support team, recognizing need for prioritization on specific projects
• Primary lead for qualified sample and technical information line leads
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CELANESE CHEMICALS
- Senior Account Manager France
2003 - 2006
Senior Account Manager France, Celanese Chemicals
• Reporting to the Commercial Manager France & UK
• Overall responsability for the sales of VAE emulsions and solvent free concept (T/O of € MM 25)
• Reinforced Celanese position as market leader and preferred supplier of high performance and environmentally friendly solutions for decorative paints
• Implemented agressive marketing communication to support VAE positioning and transition to solvent free system
• Increased sales by 45% per year achieving a market share similar to conventional polymers
• Implemented price increases by using value selling tools such as Performance Enhancement Programmes (PEP) including pricing water fall and account packs
• Focused on higher margin rather than high volume products
• Developed a regional account strategy aligned with the company’s global medium and long term strategy
• Managed the distribution network for France
• Responsibility for the sales of redispersible powders in France to the Building & Construction industry (T/O € 1,8 million)
• Member of the Strategic Development Team lead by the European Marketing Director to develop options for the Emulsions business strategy
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CLARIANT
- Technical Sales Manager
Muttenz
1998 - 2003
Technical Sales Manager, Clariant
. Developed sales of emulsion polymers, polyvinyl alcohol and cellulose ether product ranges to users in southern France
• Provided technical advices to customers and facilitated coordination with application laboratories
• Identified new customer needs and participated to market studies
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GOLDSCHMIDT
- Area Sales Manager
1996 - 1998
Area Sales Manager, GOLDSCHMIDT
Area Sales Manager in charge of the rubber, plastic, metal working fluid and new applications in coordination with German technical application laboratory
