Bois-Colombes 2009 - 2010• Responsible for developing integrated marketing communication strategies and plans that are designed to create a positive image for IBM and increase loyalty and demand for IBM, its products and services. Employ tactics such as advertising, direct marketing, interactive marketing,collateral/sales promotion, events, sponsorships, etc.,
• Drive effective campaign execution, regularly track program performance and achieve Pipeline and Win Revenue targets
• Use management team to help if any derailment is anticipated.
• Deliver the required levels of responses, interactions, and leads (#, value) from Demand Programs
• Participate to DP Community through effective communication, IMT & WW interaction, WW best practice program, best practices & feedback sharing with IOT/WW to increase the contribution of marketing and communications.
• Reduce the number of individual unit campaigns and increasingly telling the overall IBM story in a few integrated campaigns in which all units fit
• Pro-actively participate to tactic plan creation through sharing campaign assessments, learning reviews and local & other geo best practices
• Be considered as an expert in campaign execution from a budget and timing perspective as well as tactic adequacy to marketing objective pursued
• Focus on driving best of class execution by :
o Developing and executing comprehensive Web 2.0 campaigns with specific focus on Search Marketing, Digital Events and Social Media activities. Share learning with Marketing teams on regular level to understand best and worst practices and to enable skills building of the DP and marketing communities.
o Improving our campaign effectiveness & return of investment
o Rationalizing events
• Drive excellence in DP operational execution and achieve productivity, satisfactory business controls posture, achievement of resource and expense targets.
• Define lead management before tactic launch and check its execution. Link with sales in order to share ownership of each tactic.
• Manage the agency relationship in order leverage agency resources especially providing them with high quality briefs.
ILOG
- Chargée de Marketing Opérationel - EMEA
2006 - 2009Elaborates appropriate campaigns and operations based on strategic plans to support sales strategy.
- Creates invitation content, defines presentation content and delivery (spokesperson), outsources when necessary and manages appropriate vendor.
- Deploys and implements campaigns and operations across EMEA geography
- Drives deployment of predefined operations with localization aspect
- analyses and communicates results of events
- executes operations within budget, timeframe and established process to guaranty highest quality standards
- database management to support marketing operations needs and deliver best sales support within Siebel : DB qualification, validation, data improvement .
Objectives :
Support sales effort in reducing sales cycle thanks to marketing campaigns:
- generate new contacts or animate existing ones for ILOG in EMEA
- generate awareness and establishes ILOG brand and positioning in EMEA using direct and indirect marketing operations.
COMPUTER ASSOCIATES
- CHARGEE D'AFFAIRES
Puteaux2005 - 2006• Prospection: mapping new organisations, identifying new contacts through referrals and customer base. Qualification and follow-up of leads: organised webdemos.
• Generate new demand for our channel partners in the SMB and Enterprise markets by following up on lead generation marketing campaigns.
• Maintained and grew the installed base for database modelling tool.
• Grew the maintenance renewal revenue: created pipeline, followed up the leads by phone calls and emails. Provided first class customer care with information about CA solutions, maintenance contract offerings (upsales)
• Collaborated with management team on defining processes for the maintenance renewal team regarding the relationships with the countries
