Stéphanie RENARD

En résumé

Entreprises

• Société Générale Corporate and Investment Banking - Opérational Marketing Assistant

  PARIS maintenant > Environment and market analysis
  > Dévelopment, setting up and follow-up of commercial and communication operations: recruitment of university’s freshers, animation of premium clients, opening of a new agency...
  > Direct marketing tools on products and bank services : newsletter, emailing, direct-mail, phoning…
  > Conception and follow-up of various documents (print and on line) : leaflets, products catalogue, press releases, pitch...
  > Organization of events for internal and external customers: professional training, recruitment of prospects… Negociation with partners and providers.

• L'R de Demain - Marketing Consultant | Project Manager

  Toulon 2010 - maintenant Clients :
  
  1) Saphire Invest : real estate of prestige.
  - Conception-Writing of the future website’s texts for the
  brand SAPHIRE developing an overview of the concept and
  the brand SAPHIRE thanks to the information (figures and text)
  provided by the Chairman.
  - Translations in 3 languages for internal documents.
  - Strategical recommendation and consulting for the launch of the firm and its brand, communication
  tools’ recommendation, conception of props (on and off line).
  - Prospecting the right providers for a tender aimed at communication agencies in order to get a
  previsional budget and an overview of the advertising campaign for the French and Monegasque markets.
  - Project management with the chosen agency.
  
  
  2) Productora Andaluza de Benjamín Soriano: theatrical production company.
  - Recommendation for strategic international growth of the sevillan company.
  - Conception of local communication (Andalusia) plan for the tour "Yo me bajo in the proxima, y usted?" Alfonso Marsillach.
  
  
  3) TheCityCase: upscale tourism.
  MARKETING
  Organizing and coordinating the marketing department.
  - Definition of marketing mix,
  - Analysis of staff’s needs. Preparation of an annual program of study and submit a budget. Participation in the development of marketing strategies;
  - Design and recommendation of the study methodology. Selection of research companies, coordination and monitoring of service quality, supervising the production in-house studies;
  - Reporting of studies and relevance measurement.
  - Marketing research budget’s management with the aim of optimizing costs.
  
  COMMUNICATION
  - Definition of the business communication
  - Development of its corporate communication strategy
  - Participation in the definition of advertising and promotion axis
  - Development of the brand image and coordination of the operations
  - Managing the relationship with Partners
  - Analysis of the communication skills of the company
  - Budget Management
  - Analysis of the campaigns impact.

• Ebb & Flow - Junior Marketing Consultant

  2009 - 2009 CRM Off and On-line Junior Consultant, (Saint Cloud, France)
  
  Within the French and international clients’ budgets team:
  > Off and on-line commercial management : briefing note, conception, execution, management of production, pitch and presentation of the creations. Negociation and handling of budgets, legal and additional matters (sponsoring, partnership).
  English and spanish spoken and written on a daily basis.
  > Consulting : Multiple topics competitions, tactical recommendation writing, appropriate data base searching, qualification and extension, 360 degrees programme setting up, operation measurement and correction of the strategical plan when necessary.
  
  1) Western Union : world leader in money transfer
  > EMEA zone (Europe, Middle East, Asia): Loyalty programme management (recruitment, animation, retention). Handling of the ethnical issues.
  > France : conception and setting up of an appropriate programme.
  
  2) M.H.D. : Moët Hennessy Diageo, world leader of premium champagnes and whiskies distribution
  > Participation and winning of the tender. Goal : modernisation and reinforcement of the premium positioning of each brands of MHD (Knockando, Lagavulin, Glenkinchie,...) and of their loyalty programmes.
  > Management of the customer relationship programme « The Knockando Chronicle »
  > Management of the customer relationship and multi brands programmes « Les Amis des Classic Malts » in order to enhance loyalty and recruit prospects.
  
  3) GDF SUEZ : 3rd world leader in the energy field
  > Conception and follow-up of various leaflets (off and on-line) and mailings on technical products and financial services. Clients : internal and external of the firm.
  
  4) Tassimo :
  > Follow-up of precised missions : events (roadshows, trade fairs), web and promotional operations. Goal : reinforcement of the brand’s positioning in the market.

Formations

• IAE Master CAI

  Montpellier 2008 - 2009 Chargé d'Affaire International

• Ecole Supérieure De Commerce

  Montpellier 2005 - 2009 Chargé d'Affaire International - en partenariat avec l'IAE Montpellier
  
  Parcours à l'étranger:
  > University of Sheffield (2 semestres)
  > Universidad de Sevilla (1 semestre)

Réseau

• Cheick Hamala BATHILY

• Edith GUELTON

• Emmanuelle BUTTET (DE)

• Frédéric GERVAIS

• Jacob PHILIPPE

• Joëlle ADAM

• Pascal FINE

• Patricia COZZONE

• Rondel-Caulier * JULIEN