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Swanson CAMEUS

En résumé

Mes compétences :
Pricing

Entreprises

  • CNH Industrial - Business analyst / Product pricing leader

    2012 - maintenant • Product and pricing analyses on Remanufactured and Harvesting lines.
    • Building of new pricing processes of reporting, KPI'S.
    • Define competitive prices according to a product segmentation.
    • Elaborate technical pivot with a value based pricing methodology.
    • Closing, consolidation of pricing analyses and project monitoring.
    • Competitive analyses in order to reach breakeven points and achieve Smart pricing goals (6 Ms. € full year).
  • Mirka France - Marketing Project Coordinator

    2011 - 2012 • Conception of annual pricing list. Collection of product and pricing data.
    • Creation of an excel simulation tool to run multiples business cases.
    • Creation of roadmap to prepare launching of new products on the market.
    • Definition of promotions KPI’S. Audit and ROI analyses.
    • Recommendations.
  • Groupe Casino, Leader Price - Pricing Manager

    2010 - 2011 • Leader of pricing reviews and implementations : twice a month.
    • Weekly reporting of price variance, margin rate and price positioning for CEO.
    • Monitoring of new prices. Setting of corrective actions. Optimization of pricing review process.
    • Benchmark analyses through panels and market studies.
    • Industrialization of pricing simulation tools. Review of methods and processes.
    • Supervision of comparative advertising. Calculations of impacts, business intelligence.
    • Legal aspects and coordinate with communication, logistic and purchasing departments.
  • Groupe Carrefour, Ooshop - Pricing manager

    2009 - 2010 • Daily analyses of panel. Definition of the price positioning per portfolio.
    • Weekly reporting on margin rate and price index. Benchmarking.
    • Managing price positioning with product managers.
    • Building a pricing tool, follow-up and analyses of monthly dashboards.
    • Implementation of corrective actions.
    • Setting of new prices in back-office system.
  • Groupe Lecico, Lecico France - Product Manager - Développement produit

    2008 - 2009 • Business cases. Benchmarking. Building marketing plan.
    • Launching and monitoring of new products (5% of assortment). Product development follow-up.
    • Price positioning. Product KPI’S.
    • Conception of packaging and merchandising leaflets, flyers for DYI customers (Castorama, Leroy).
    • Communication and relations with media. Building of a partnership with TV Broadcast.
  • Lecico France - Assistant chef de produit (alternance)

    2007 - 2008 • Operationnal marketing.
    • Updating of product DB. Selling points.
    • Preparation of new products launching.
    • Creation of sales tool.
    • Organisation of events and showrooms.
  • ESTEL Research - Enquêteur qualité

    2005 - 2006 Barometers quality
    Perception studies
    Market surveys

Formations

  • Tampereen Yliopisto (Tampere)

    Tampere 2007 - 2007 Administration - Commerce

    University
  • Ecole Supérieure De Commerce ESC Troyes

    Troyes 2006 - 2008 Marketing
  • Université Marne La Vallee (Champs Sur Marne)

    Champs Sur Marne 2001 - 2003 Management du sport

    Licence Management

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