Menu

Sylvie BARRA

Paris

En résumé

With a dual background, PhD in Polymer Chemistry done within Rohm & Hass Company (respectively Dow ) and graduated in the same time from the I.A.E ( Institute of Business Administration: Master CAAE).

Having acquired a total of 20 years experiences, 4 years in R&D within the Rohm & Haas company and then 16 years within Rhodia-Solvay company.
During the past 16 years I have participated in several project deployment for Rhodia - Solvay company in various area starting from sales for joint the purchasing team in 2005. In all those projects, I was able to work closely with all teams ( R&D, Sales, Purchasing, Regulatory , Suppliers & Customers) where I have apply my skills, to convince and reach the targeted objectives .
During these various experiences, I have really appreciated to exchange with people and establish a relationship of trust and manage projects with creativity, dynamism, and autonomy.

Mes compétences :
DUAL BACKGROUND
Marketing stratégique

Entreprises

  • Solvay - Purchasing Strategic Marketing

    Paris 2011 - maintenant Market studies & analysis
    Innovation project and sourcing studies with R&I
    Business & competitive intelligence intelligence
    Short, medium and long term trend analysis
    Indicators set up and monitoring ( Raw materials forecast , macroeconomics trends analysis ).

  • Rhodia - Purchasing strategic marketing specialist

    Courbevoie 2008 - 2011 Define long term strategy in the medium-term purchasing
    Market studies ( descritive & prospective)
    Suppliers innovation
    Traversal project with R&I department
    Advanced indicators on main Rhodia raw materials segments

  • Rhodia - Marketing Leader

    Courbevoie 2005 - 2008 Contribute to defining the medium-term purchasing strategy in line with Rhodia's purchasing policy.
    • Identify / prioritize opportunities, value-added activities or projects break (make or buy, vs. buying direct.
    • Conduct business intelligence and technical products
    * Implement marketing procurement processes:
    • Markets Segmentation: identification, assessment (product, service, constraints), potential risks / opportunities.
    • Setting targets: evaluation of target segments based on the opportunities and attractiveness.
    • Positioning (strategic marketing): define the applications (service, product, commercial, supply channel) for value propositions tailored to our future needs.
    • Work with buyers to track the current market and its trends, and propose actions for future purchases, particularly in the operational marketing plan

  • Rhodia - Technical & marketing manager

    Courbevoie 2001 - 2005 implement operational marketing plan / launch of new product / business development
    Develop and manage the innovation pipeline of opportunities, evaluating and prioritizing events according to the "time to market" (3 to 5 year horizon
    Provide support to sales team (training, marketing tools)
    Monitor consumer trends and future developments, Follow up the progress of competition.
    New products developement and manage customer returns for new developments.
    Interface Management Marketing, R & D, Purchasing

  • Rohm and Haas - R&D and Molecular modeling

    LA PLAINE ST DENIS 2000 - 2001

  • Rohm and Haas - Researcher

    LA PLAINE ST DENIS 1997 - 2000 Researcher in molecular modelling

  • CIRD Galderma - Chimiste de formulation

    1996 - 1997 Development de nouvelles formulations pharmaceutiques

Formations

Réseau

Annuaire des membres :