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ANUMAN Interactive
- Digital distribution and trade marketing director
2015 - maintenant
Overall management for : content sales and marketing/trade marketing/promotions with our partnering digital platforms including Mobile platforms (Google,Apple, Opera, telco's, ...) / Cloud Gaming (OTT, ISP's, Telcos...) Manufacturers (LeNovo, Samsung, LG, ... ), Smart TV's and Gaming platforms (Playstation network, Xbox live, Steam, Telcos,...)
Overall management of retail trade marketing activities in relation with our distribution partners all over the world (Astragon, Ubisoft, Sony, Just for Games, H2 Korea, ...)
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ANUMAN interactive - mediaparticipation group
- VP Business Development & Part-time consultant
2012 - 2015
As partner in WALKIN in the heart of Digital, I kept a foot in the video games industry and accompany the publisher ANUMAN to find the best publishing partner across ASIA. ANUMAN is specialized in casual Games multiformats (IOS, Androids, MAC and PC download)
Direct relationship with major game publishers and actors across Asia : Renren, Changyou, Tencent, Samsung, LG, Singtel , Unity games, Line, Kakao etc.
Main achievement : Signature of games publishing agreements with Samsung/LG Korea, China mobile, Unity games China etc.
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TRANSMEDIA CREATIVE LAB /WALKIN
- VP sales and marketing
2011 - 2015
Transmedia is a company developing Online 2 Offline (O2O) location based services approaches for major retailers thru smart-phones (IOS and Android). We approach retail and brands with top notch technologies and concepts to create real CONNECTED stores (Image recognition/Augmented Reality/digital coupons/I-Beacons/M-Payment... ). Main Apps : Walkin - Home Design 3D - Shazart -360 virtual stores
Overall Management of marketing and sales team : 8 Chinese people
Direct relationship with GM and CEO, digital and marketing teams of our brands partners
Main achievement : Walkin is an O2O app on the Chinese market with more than 35 major brands as Etam, Sephora. l'Oreal group, Asobio, Puma, Mabelle, Skechers, Lee etc.
Walkin just launch in China , 2 months after Apple in the USA, the I-Beacon technology in 600 stores.
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Nexway
- South East Asia Country Manager
2010 - 2011
Overall Management of finance, technical development, marketing and business development of the Singaporean office.
Sale, market and manage downloadable games and software online channels for partner as Yahoo, MSN, Singtel, Maxis, Telecom Indonesia and more (B2B2C)
Main achievement: After accounting, marketing and sales strategy re-direction, this Asian subsidiary of the French group Nexway was profitable this year (2010) for the first time in 5 years.
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OUAT Entertainment
- Co-Owner/Marketing, Publishing & BD
Angoulême
2004 - 2009
Managed content publishing and development of games with a development team of 30 people
Managed brand acquisition negotiations
Managed partner/client relationships as Ubisoft, Electronic Arts, Marathon, Hasbro
Main achievement: Grew from 5 to 25 employees to achieve US$2.5 million per year, starting from scratch
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Vivendi
- Vice President Editorial & Marketing Strategy
Paris Cedex 08
2001 - 2004
Managed content and marketing development of the internal kids studio: Coktel
Facilitated worldwide brand management for Vivendi universal brands, targeting kids and teens: licensing, book publishing, video and TV broadcasting, music publication
Main achievement: Worldwide deployment of two main brands across all divisions of the group (TV series, Interactive TV, books, magazines, music, games, internet): ADI and Adiboo. Revenue generated: €40 millions per year
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Mattel
- Paris - Marketing Director
Fresnes
1997 - 2001
Managed business development, publishing and marketing strategy for the European Mattel games division
Managed interactive applications of Barbie, Fisher Price, Hotwheels, Sesame Street, Rugrats, National Geography, Berlitz, Myst, Prince of Persia, Creature, etc.
Main achievement: Introduction for the first time in Europe of interactive games and content coming from Mattel USA. Revenue generated US$60 million a year.
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Virgin Group
- Paris - Brand & Trade marketing Manager
Лондон
1994 - 1997
Virgin Interactive, French subsidiary (part of Viacom group)
64, Pc’s, Game Boy, Super Nintendo, NES, Comodore
Managed catalogue including Resident Evil, Lands of Lord, Command and Conquer, SimCity, Hasbro Interactive, Disney Interactive, France Television Interactive
Main achievement: Group manager for launching the first game ever on CD ROM: 7th Guest - 11th hour
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TDK France
- Paris - Senior Marketing Manager
1992 - 1994
Managed the trade and marketing activity for blank software: audio-video tapes, CD-ROM, Floppy, DVD, DAT
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Procter and Gamble
- Regional Sales Representative
Asnières-sur-Seine
1990 - 1992
Sales representative for health and beauty care products division; products included Oil of Olay, Petrol Hahn, Vidal Sassoon, Pantene, Zest, Camay, Monsavon
