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Thabata DIAS

NICE

En résumé

Jeunne femme graduée en gestion par la faculté FEA-USP, localisée à São Paulo (Brésil).
J´ai deux ans d´expérience dans le domaine marketing à l´entreprise Unilever, avec les marques Knorr et Comfort.
Également, j´ai travaillé dans une entreprise française de communication (Drinks Media Wire) et dans un Hotel situé en Rome (Italie).
Je suis courant en portugais, français et anglais. J´ai le domaine de Office, SAP, Nielsen et Cognos.
Je cherche un emploi em marketing dans une entreprise de bien de consommation située en Europe.

Mes compétences :
Anglais
Brésil
Europe
Français
Management
Marketing
Portugais

Entreprises

  • Mobibase - Marketing & Partnerships Director

    2014 - maintenant

  • SAMSUNG - Brand Manager

    La Plaine Saint-Denis 2012 - 2013 *Delivered the sports communication strategy for the next 4 years (World Cup and Olympic Games). Strategy approved by all team leaders in the company and used in all the countries in Latin America ;
    * Developed the strategy for the brand for the next 2 years ;
    * Managed with Vice Presidents and Directors, agency and mentors the launch of the new global brand platform: Launching People. Brazil chosen among the 3 pilot countries to launch the campaign. Regain of leadership in main corporate brand KPIs

  • L'ÓREAL - Maybelline Brand Manager

    PARIS 2011 - 2012 * Headed the lips segment of the brand (P&L, forecast, pipeline) in Brazil. Segment which represents 46% of total make up sales in the country (US$1 billion)
    * Developed and implemented an action plan with marketing and sales team and the launch of 3 new products to stop decline in the brand sales. Stabilized brand revenue in that segment in 8 months
    * Implemented local production of main products to improve profitability in Latin America. Gain of 20% in the product margin.

  • JOHNSON&JOHNSON - Marketing Assistant

    New Brunswick 2009 - 2011 JOHNSON'S Baby brand
    Early promotion - 6 months before the end of Trainee Program
    * Controled brand results (market share, P&L, brand equity) and forecasts (volume and budget). Achieved main internal KPIs in the year
    * Conducted the strategy to regain leadership in Rio de Janeiro area (25% of total sales). Achieved leadership in the region in 6 months with highest market share ever achieved in the region
    * Led the launch of two pioneering local products. Johnson's baby sunscreen awarded by Press as the best sunscreen for newborns.

    Carefree, Stayfree and o.b brand
    * Conducted customer research in Latin America to define brands pipeline
    * Implemented new global packages in Latin America

    RoC brand
    * Headed anti-wrinkle segment: managed sales cycles, product launches and communitation initiatives with dermatologists; controlled segment performance (market share & P&L) ;
    * Revamped the anti-wrinkle segment for RoC brand: conducted research among dermatologists, consumers and sales team and launched a new anti-wrinkle line. Brand regained leadership in prescriptions among dermatologists in the segment after 2 months of the launch

  • Unilever - Stage

    Rueil-Malmaison 2008 - 2008 Marque: Knorr

    -Résponsable pour toutes les analyses du marché(market share, distribution, prix, tabloide..) et définition des plans correctifs
    -Coordination des outils de accompagnemente du marché pour l´unité d´aliment: Storetrack, Retail, Nielsen
    -Définition des KPIs(Objectifs) des innovations (Eat in Colour-Soupes; Vitalie-Soupes) et postériur accompagnement: P&L, Market Share, Prix, volume.
    -Réalization des événements pour les clients(vente au détail)

Formations

Réseau

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