Theresa RAUCH

En résumé

Entreprises

• Coty - Junior Product Manager LANCASTER

  Paris 2015 - maintenant - Creating National Marketing Strategies
  - Development of Marketing Plans
  - Planning and launching new products, supporting existing portfolio
  - Aligning marketing activities with Sales, Trade Marketing, Customer Service, PR, etc.
  - Managing and Controlling the brand budget, Analyzing brand profitabilit and the market

• Coty - Junior Product Manager LANCASTER

  Paris 2015 - maintenant - Creating National Marketing Strategies
  - Development of Marketing Plans
  - Planning and launching new products, supporting existing portfolio
  - Aligning marketing activities with Sales, Trade Marketing, Customer Service, PR, etc.
  - Managing and Controlling the brand budget, Analyzing brand profitabilit and the market

• Coty - Junior Product Manager LANCASTER

  Paris 2015 - maintenant - Creating National Marketing Strategies
  - Development of Marketing Plans
  - Planning and launching new products, supporting existing portfolio
  - Aligning marketing activities with Sales, Trade Marketing, Customer Service, PR, etc.
  - Managing and Controlling the brand budget, Analyzing brand profitabilit and the market

• Coty - Regional Marketing Analyst Body Care Europe

  Paris 2015 - 2015 Marketing Team Body Care Europe
  
  - Extract, consolidate and analyse analytical data (financial data, market data, pricing data)
  - Recommend pricing positioning for new project
  - Consolidate and analyse launch tracking results
  - Analyse forecasts and work on new initiative seizing
  - Analyse market product assortment by category
  - Consolidate country marketing plan
  - Consolidate country media budget
  - Participate actively in the preparation of key internal meeting/presentations

• SIEN Solutions - Mobile Marketing

  PARIS 2014 - 2014 Mobile Marketing and Acquisition Internship
  * Assistant in operational and digital Marketing (Set up Campaigns, Budgeting, Creatives)
  * Acquisition and Maintaining of the relationships of business partners (Negotiations) ;
  * Competition Analysis and Benchmarking in mobile and digital Marketing ;
  * Community Management

• Philip Morris GmbH - Marketing & Sales Apprenticeship

  2010 - 2013 Sales and Marketing Apprenticeship
  
  Trade Marketing and Sales Strategy:
  * Brand Portfolio Analysis, Setting Planograms and consumer-based evaluation of Promotions
  
  Marketing Assistant for Austria:
  * Organizing Promotion Plans, Trainings and Equipment, Fair Trades, Developing Advertising Items
  
  Marketing Procurement:
  * Selecting, Creating and Buying of Marketing Items for the Consumers
  
  Thesis & Research Project:
  * Improvement of the Pay for Performance Strategy for the Field Force in the German Retail Market
  
  Human Resources:
  * Employer Branding, Organizing Events: University Career Fair & Assessment Center, Mentoring Staff
  
  Financial Insurance and Risk Management:
  * Establishing Digital Data Base and Web Forms

Formations

• Skema Business School

  Paris 2013 - 2015 Master of Science - International Marketing and Business Devlopment
  
  Focus on Consumer Behavior, Market Insights, Advertising & Communication, Product Management

• Nelson Mandela Metropolitan University (Port Elizabeth)

  Port Elizabeth 2012 - 2012 Bachelors Degree
  
  * Semester Abroad: International Business, Managing Cultural Diversity, Risk Management

• Cooperate State University (Stuttgart)

  Stuttgart 2010 - 2013 BAchelor of Arts - Business Administration
  
  * Bachelor of Arts in Business & Economics in cooperation with Philip Morris GmbH (Munich, Germany) ;
  * Focus on Marketing, International Business, Consumer Goods Industry, Human Resources
  *

Réseau

• Amélie PRÉVOST

• Isidro LEAL

• Jean Marc MESLIN

• Jess BONNEHR (MONSIEUR BONS PLANS)

• Wenxiong CHENG