Thibault FINAS

En résumé

Entreprises

• ESV Digital - Head of RTB

  2014 - maintenant 1- Development of the RTB knowledge in the agency :
  Test & Definition of best practices regarding to strategies & formats
  Building of a proprietary methodology
  Training & monitoring of France & international teams
  Understand the role of RTB and the impact of Post View in global strategies
  
  2- Development of the offer :
  Definition of pricing & requirements for the overall RTB/ Display services of the agency
  Building of automated Excel reporting templates dedicated to display channels
  Sourcing prospects and partners in the overall RTB ecosystem to enrich the offer & the scope of service
  Transversal approach with Product teams for the development of the Online Dashboard
  
  3- Growth of the visibility of the offer :
  Production of commercial supports & shaping of the commercial speech
  Writing of the RTB White paper & other editorials on the subject
  Speaking & oral presentations as a coach for the EBG (Electronic Business Group)
  

• ESV Digital - SEM / RTB Data Analyst

  2013 - 2014 Account analysis of existing or prospective clients to be sure that best forms of practices are applied
  Presentation of the audit recommendations
  Forecast for clients and prospects, using past performance data and market behavior Multichannel analysis and definition of dedicated attribution models
  Creation of new tools for analysis and reporting (SEM/ RTB campaigns)
  Test and define SEM/ RTB best practices regarding verticals to be shared within the company’s methodology
  Support Product team and engineers in developing new features of the ESV platform
  

• ESV Digital - SEM / RTB Account manager

  2012 - 2013 Oversee optimizations and strategy implementation
  Monitor Performance and KPI Goals
  Managing monthly ad spend in excess of 800K€
  Experience taking over existing campaigns or building from scratch
  Mastery of Google Adwords, Yahoo!/Bing Adcenter, AppNexus and Dbm consoles
  Experience working in several verticals including BtoC and BtoB

• JWT Paris - Account manager junior

  BOULOGNE BILLANCOURT 2011 - 2011 Watch and analysis of the market of the sustainable development within communication, and recommendation for the creation of a new department at JWT.
  
  Accounts: BMW, Mövenpick, Maison Cailler, Rouen Business School, Reporters Without Borders, Croix-Rouge Française.
  
  Missions: Account relationship, creative briefings, creations and productions follow-up, Brand strategies, Benchmark, Coordination with teams of AD-CW, web designers, web
  developers and other providers.

• Twenty-Two, communication agency - Account manager assistant

  2010 - 2010 Consulting: strategic recommendation for the creation of a customer magazine for a client (market & trend analysis, strategic view, synthesis and redaction)
  PowerPoint projects supervisor: Respect of the time and customers’ expectations, briefings to graphic designers, for all presentations externalized by advertising agencies.
  Event planning

Formations

• ISTEC (Paris)

  Paris 2006 - 2011

Réseau

• Antoine METIVIER

• Benoît COURTIN

• Céline RAVEZ

• Chloé TAILLARDAT

• Guillaume BELOT

• Jérémie CANET

• Morgane MINVIELLE

• Rdv CGP

• Sébastien FOSSÉ