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Thomas SAUZEDDE

Paris

En résumé

Consultez mon profil :
www.linkedin.com/in/sauzeddethomas
flavors.me/thomas_sauzedde

10+ years of experience in Marketing & Ecommerce
Interested in #social #local #mobile #ecommerce

I love creating and developing internet business at international level and managing challenging and rewarding work situations.

Specialties: Core Competencies:
Mobile & Social Strategies – Brand Extension & Management – Data Capture, Analysis & Trend Identification – Website Features, Functionality & Usability – Emerging Technology & Solutions – Project Planning & Management – Team Building & Motivation – Creative Solutions – User Experience – Testing – WebAnalytics – E-commerce – E-Marketing – E-Merchandising – CRM – SMO – Database Marketing (LTV and FRAT segmentations) – SEO – SEM

Mes compétences :
CRM
eCommerce
User experience
Project management
Webanalytics
Webmarketing
E-Marketing
E-commerce
Datamining
Blogs
e-business
marketing relationnel
BtoB
Direct Marketing
Gestion de la relation client
Système d'information

Entreprises

  • Hachette Livre - COO / Directeur Général Opérationnel Routard.com / Cyberterre

    Paris 2014 - maintenant Cyberterre est l'éditeur du site www.routard.com (plus de 2,5 millions de VU par mois) et des applications mobiles du Guide du Routard.

  • YVES ROCHER - Responsable Innovation et Projets Internet

    Issy-les-Moulineaux 2012 - 2014 eCommerce expertise on Omnicanal strategies - Social - Local - Mobile for Yves Rocher group : 22 eCommerce sites.
    > eCommerce Roadmap management
    > Website UI : Testing, Ongoing Optimizations, New functional evolutions.
    > Innovation : Seeking for new innovative ways to sell Cosmetic through digital mediums (websites, mobiles, TV)
    > Recruitment and management of a team of 8 marketing specialists (UX, Conversion, projects, brand & content, analytics..)

    Périmètre:
    > Définition d'une trajectoire mobile pour un accès adapté aux services marque quel que soit le
    terminal client (application Iphone, site mobile > consommation de contenus marque vs M-commerce)
    > Lancement de sites mobile/tablette marchand et non marchands pour 15 pays
    > Réalisation des cahiers des charges et chiffrage de la rentabilité des projets
    > Identification des nouvelles fonctionnalités nécessaires au bon développement du e-commerce tout
    en respectant les contraintes locales (ex: moteurs de recherche, avis clients, diagnostiques)
    > Gestion d'appels d'offres / Planification de projets
    > Lancement de nouveaux services visant à accélérer l'acte d'achat en ligne (ex: paiement & livraison)
    > Mise en place des actions cross-canal (retail/internet/social), web to store, social to store, fidélité
    > Digitalisation: catalogue papier VPC
    > Animation de meetings internationaux pour diffusion des "best practice"

    ----------------------------------------
    Approche orientée données de l’interaction et de la conversion : optimisation de la
    recherche en ligne, recommandations, tests et personnalisation automatisés, avec un équilibrage optimal des efforts d’acquisition et d’optimisation.

  • Pixmania.com - Responsable Customer Experience

    2009 - 2012 Providing Customer experience solutions : strategies, process models, and information technology to design, manage and optimize the end-to-end customer experience process : Web & Mobile interfaces (iOs app for Pixmania).

    > Managing a team of 5 Marketing Project Manager Senior.
    > Defining & Deploying the WebAnalytics and Dashboards program for the Pixmania group (26 eCommerce sites).
    > Responsible for all new User Interfaces on eCommerce websites : User surveys, AB/MVT testing, Ongoing optimization and Functional evolutions.

  • PIXmania.com et PIXmania-PRO.com - Head of Marketing Project Management Department - Pixmania

    2007 - 2009 9-14 Marketing Projects Managers - Marketing Department PIXmania & PIXmania-PRO
    > Operational & Strategical Management
    > Oversight responsibility for project management department

  • Pixmania-PRO.com - Responsable Marketing & Business Development Europe

    2005 - 2007 Pixmania-Pro.com is the leading BtoB website in Europe on the High-Tech products market. This company is best known as Pixmania.com.
    Pixmania-Pro.com is part of Fotovista Group.

    Websites of DSG GROUP:
    www.pixmania.com
    www.pixmania-pro.com
    e-merchant.com/

  • E-Merchant/Pixmania - CODIR CUSTOMER CENTRIC DEPARTEMENT - MARKETING

    2005 - 2012

  • Digitas - ex Business Interactif - Chef de Projet

    2004 - 2005 I worked for Airbus A380 Project (www.airbus.com / www.a380.com, Groupe Seb / Tefal Europe project, and some others (Universal Mobile / Lancome / Nestlé Céréales)

    * Préconiser les clients dans la mise en œuvre de leur stratégie internet.

    * Coordonner la création de sites internet

    * Elaboration des cahiers des charges et suivi des projets.

    * Assurer la maintenace des sites web et le reporting.

  • Wanadoo E-Merchant / alapage.com - Marcopoly - Loyalty Manager Jr.

    2003 - 2004 Wanadoo E-merchant is the group including Alapage.com (Books, DVD, CDs) and Marcopoly (High-tech & Consumer products) , two of most important e-commerce sites in France.

    Missions : Emailing et projet personnalisation

    www.alapage.com
    www.marcopoly.com

  • Topachat - Clust - Marketing Manager Assistant

    2003 - 2003 RFM segmentation & Emailing Strategy

  • Philips - Components Finland - Account Manager Assistant

    2002 - 2002 Creating the complete Nokia products portfolio.
    Analysing the Nokia's strategy in both devices and next technologies

  • LDLC.com - WebMarketing Assistant

    DARDILLY 2001 - 2001

Formations

  • Ecole Supérieure De Commerce

    Lille 2003 - 2004 Master of Science Direct Marketing & eCommerce

    Member of the ESC Lille Alumni association : The Alumni Network

    Honors and Awards:
    SAS Certificate “Business Intelligence & CRM” (2004)

  • University Of Birmingham UCE (Birmingham)

    Birmingham 2001 - 2002 Bachelor, Business / Finance / Marketing

    1 semester in Erasmus program

    Activities and Societies: UCE Cinema Association

  • Université Lyon 1 Claude Bernard

    Villeurbanne 2000 - 2003 Master in Management Companies, Strategy, Marketing, Finance, Cost Control, Management

    > Dissertation titled “CRM and Database Marketing as tools for Customers Loyalty in eCommerce websites”, 2003.

    Activities and Societies: President and Co-founder of the IUP Investment Club, named SOS Club (Surf On Stocks)

Réseau

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