Timothée MACLE


En résumé

10 years in Search and Native advertising at Yahoo and Havas Media.

A talented, experienced analyst and performance leader with extensive experience driving, developing and managing digital operations and advertising programs.

Leading member of EMEA Optimization Strategy team, rolling out initiatives across European markets in order to increase team efficiency and ultimately grow revenue.
In charge of the FR, Middle East Africa and Emerging markets Native Optimization Org at Yahoo.

Mes compétences :
Liens sponsorisés
Marketing online
Search marketing


  • Yahoo - Senior Manager, Head of Optimization Strategy (FR/MEA/EM)

    PARIS 2014 - maintenant Lead the optimization strategy team working on the Native and Search (Yahoo + Bing) advertising solutions across different markets

    - Achieve focus, alignment within regions and goal achievement through operational and sales planning
    - Hire, train and manage a team of search and display optimization strategists working on France / Middle East & Africa / Emerging Markets (Eastern Europe and Scandinavia)
  • Yahoo - Head of EMEA Creative Strategy

    PARIS 2013 - 2014 Lead the Automotive, Telecom, Technology and Entertainment verticals for the EMEA region (UK, France, Germany, Spain and Italy)

    - Manage a team of 5 Creative Strategists
    - Work across multiple internal teams (Yahoo Search and Display execs, Research & Marketing) to deliver insights and optimizations for our European clients
    - Develop the vertical expertise of the teams
    - Implement and monitor quarterly goals achievement
    - Evangelization: training and market events
  • Yahoo - Sales Optimization and Strategy

    PARIS 2011 - 2013 Manage and implement optimization plans and strategies for the EMEA Yahoo Bing Network clients

    - Implement the Search Alliance between Microsoft and Yahoo on the FR market
    - Drive sales effectiveness by developing optimization tactics and programs for Sales and Account Management teams
    - Monitor advertisers performances vs. market objectives, and develop the top 10 SEA accounts
    - Manage the external communication, internal and external training, client events
  • Yahoo - Creative Lead

    PARIS 2008 - 2011 Sell and optimize Yahoo Search Marketing solution for the FR top clients

    - Manage and develop tier 1 accounts with media agencies and direct advertisers
    - Own the strategic recommendations for a portfolio of key media agencies : Publicis, Aegis Media, ESV Digital, Nextedia
    - Build up a long term relationship with clients based on a daily follow-up : business reviews, analysis, recommendations, insights, case studies, training, and development of sales tool
    - Train and coach a team of 4 people
  • Havas Digital - Département Search & Performance - Senior Account Manager

    2007 - 2008 Manage Performance advertising solutions (SEA, Affiliate and Display performance campaigns) for key accounts : Carrefour, Canal+, PSA Citroën and Blizzard Entertainment

    - Manage Search campaigns on Google Adwords, Yahoo and Microsoft
    - Manage Affiliate campaigns with Affilinet, Zanox, Tradedoubler and Commission Junction
    - Train and coach 2 Junior Account Managers


  • ISCOM (Paris)

    Paris 2000 - 2004