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TOMARKET Inc.
- Vice president marketing communications & client services
2007 - maintenant
TOMARKET Inc. specialises in : event marketing, public marketing, place marketing, cause marketing, international development (for companies wanting to do expand into N. America) and programme evaluation & audits (for marketing communications)
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1ST WORLD OUTGAMES MONTREAL 2006
- DIRECTOR MARKETING COMMUNICATIONS
2002 - maintenant
Marketing-Communications Director
1st World Outgames Montréal 2006, 2002 to 2006
12,500 participants from over 100 countries; 100,000 visitors; $95 million CAD in economic spin-offs for the City of Montréal and the province of Québec
•Responsible for marketing-communication planning and strategies as well as for administration of marketing-communication department resources and development.
•A fully-integrated marketing-communications mix with $5 million CAD budget generating $17 million CAD in total value.
•Responsibilities included sponsorship and commercialization, advertising and promotions, Web site development, print and electronic production, merchandising, indoor and outdoor on-site signage, public relations, media planning and buying, sponsor and partner relations.
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TOM CZERNIECKI CONSULTANT
- PRESIDENT
1994 - 2002
Independent consultant 1994 to 2002
Creative and strategic planning; business development and sales; planning, administration and management in marketing communications sector; budget planning, implementation and control; project planning and management; market research; database development; commercialization; brand/corporate positioning; image/notoriety building; event marketing; sponsorship, advertising, promotion, direct marketing, public relations and Web site planning, management and supervision; print, electronic and multimedia production planning, management and supervision; extensive knowledge of print, electronic and broadcast production; supervision of media planning and buying; contract negotiation; management, supervision and motivation of personnel.
•Clients included:
- H.N. Associés;
- Sociétie du Financement Québec;
- Hotel Europa Royal International;
- gardenIMAGE.com;
- F45 International Communications;
- Group St. Louis Communications;
- French Music Festival, Miami Beach, Florida;
- BDDS Weber Shandwick Worldwide.
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ENTERTAINMENT FACTORY
- DIRECTOR MARKETING COMMUNICATIONS
1994 - 1998
Samuel L. Jackson Celebrity Golf Classic, Bermuda 1994 to 1998
Marketing-Communications Director:
50 celebrities, 96,000 participants, 10,000 visitors, $35 million US in economic spin-offs.
•Responsible for marketing-communication planning and strategies as well as for administration of marketing-communication department resources and development.
•Responsibilities included sponsorship and commercialization, advertising and promotions, Web site development, print and electronic production, merchandising, indoor and outdoor on-site signage, public relations, media planning and buying, sponsor and partner relations.
•Deployment of strategies across Eastern USA market.
•Annual budget of $3 million US and fundraiser $500,000 per year.
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ADVERTISING AGENCIES
- VP PRESIDENT MARKETING & CLIENT SERVICES
1984 - 1994
ASSOCIATE PARTNER AT VARIOUS ADVERTISING AGENCIES 1984 to 1994
Creative and strategic planning; business development and sales; planning, administration and management in marketing communications sector; budget planning, implementation and control; project planning and management; market research; database development; commercialization; brand/corporate positioning; image/notoriety building; event marketing; sponsorship; advertising, promotion, direct marketing, public relations and Web site planning management and supervision; print, electronic and multimedia production planning, management and supervision; electronic and broadcast production supervision; media planning and buying; contract negotiation; management, supervision and motivation of personnel.
•Leveillé Vickers and Benson International: Vice President, Client Services
•Palm-Lintas Worldwide: Chief Account Executive and Director, Client Services
•Strategy Communications International: President
•Cabana Sequin Québec: General Manager
•Le Voyant: Vice President, Client Services
CLIENTS (partial list)
Ace Insurance Ltd., Bermuda; Air Canada; Alcan; l’Association touristique du Québec; Assurance Vie Desjardins; Bank of Montréal; Benson & Hedges; Bermuda Tourism; Molson Breweries; Coca Cola; Communauté urbain de Montréal; Elbow Beach Hotel, Bermuda; JTI; Environment Canada; Ford Canada; Gaz Métropolitain; Danse Partout; MediaSoft Telecom; Théâtre le Trident; Theatre Plus Toronto; Hotels Delta Canada; Hydro Québec; Industry, Science and Technology Canada; Labatt Breweries; National Hockey League; Orchestre Symphonique de Québec; Planet Hollywood, USA; Purdel Agro-Alimentaire; Reebok, USA; Québec Summer Festival; Samuel L. Jackson Celebrity Golf Classic; SITQ; Spalding, USA; Sociéte des alcools du Québec; Telecom Canada; Bell Canada; Transport Canada; Ultramar Canada; Ministère de l'Immigration et des Communautés culturelles du Québec; World Hockey Association, USA; French Music Festival, Miami Beach, Florida; The Bank of Butterfield UK; Le Mouvement Desjardins; The Royal Bank of Canada; The Coutts Financial Group, UK; Ontario Tourism; Tourisme Québec; Tourisme Montréal; Canadian Tourism Commission; Québec Summer Games; AMCEQ; BNP; Societié d’interport Québec; Port de Montréal; The Bay, Canada; ETRADE Canada; Tall Ships Festival, Québec; gardenIMAGE.com; SGF; Nordiques de Québec; Montréal Expos; Yoplait Canada; CreeAir, Carnaval du Québec; Via Rail.
