Menu

Vanessa LOURY

PARIS

En résumé

Mes compétences :
Communication
Média
Media Relations
Presse
Public relations
Relations média
Relations Presse
Relations publiques
PR

Entreprises

  • Parrot - Head of PR & Communications

    PARIS 2009 - maintenant • International (up to 21 countries)
    • Direct communication with top management and day-to-day collaboration with R&D, sales, legal and marketing teams (at HQ & abroad)
    • Elaboration of messaging, statements, Q&As, key PR documents => spokespeople training + spokesperson when required
    • Definition and implementation of the global PR strategy (brand image, corporate communication, product PR) and plans that support the overall business at global and local levels
    • Organization of company’s events (press conferences, trade shows…)
    • In charge of the company’s ambassador program
    • Hiring & Management of a team of 2 + up to 15 PR agencies – started with no team and 7 PR agencies)

  • SYMANTEC - Senior PR Manager - Western Europe

    Courbevoie 2005 - 2008 • Territories: France, Belgium, The Netherlands, Italy, Spain, Portugal & Scandinavia
    • Day-to-day collaboration with management, sales, marketing and product teams
    • Elaboration and implementation of PR strategy (brand image, corporate PR, product PR) and plans at both regional and local levels, set objectives/metrics
    • Training of spokespeople
    • Hiring & management of a team of 3 + up to 5 PR agencies

  • WEBER SHANDWICK - Directrice du département Technologies

    2002 - 2004 • Management of pan-European and international accounts – mainly BtoB (i.e. NTTDoCoMo, Texas Instruments, NEC, PTC…)
    • Support of the consumer department and involvement in specific accounts (i.e. Lego, Passionata...)
    • Strategic and operational PR counsel and development of PR materials
    • Participation in crisis taskforces with the agency’s clients
    • Response to calls to tender (France and international)
    • Member of the management committee
    • Hiring & management of a team of 3

  • HERALD COMMUNICATIONS (Fleishman-Hillard) - Consultant Sénior

    1998 - 2001 • In charge of dozens of accounts, including BBC Prime, BBC World, BBC Worldwide, Evenflo, UPC France, Cybook and several start-ups…
    • Strategic and operational PR counsel
    • Elaboration and writing of all key PR materials
    • Response to calls to tender (France and international)
    • Agency showcasing in high-tech / network events

  • LA SAMARITAINE - Attachée de Presse

    Paris 1996 - 1998 • Elaboration and writing of all PR materials
    • Organization of PR events (sales oriented expositions, new spaces, product presentations, fashion shows)
    • Collaboration with Business Units managers, artistic director and stylists

Formations

Réseau

Annuaire des membres :