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Vanessa MOKRAB

LONDRES

En résumé

- 7 years’ experience in communication and marketing
- Specialized in both entertainment and retail sectors including store design and in-shop theatre
- Fluent in both French and English
- Proven success in key account and project manager position
- Skilled at developing communication and marketing solutions for diverse clients
- Main point of contact between client, high-level stakeholders and in-house team
- Ensured the production workflow coordination
- Experienced in working deadline-driven environment
- The ability to think creatively and manage high quality projects


Self-starter and with a strong passion for communication, I'm used to being the main point of contact between clients and the design team.
I have the ability to think creatively, be detailed-oriented and manage delivery of high quality projects.

Par ailleurs, pendant 2 ans, j'ai suivi et répondu aux problématiques des enseignes Système U qui s'articulaient autour de la proximité et l'augmentation de la force de vente. Le recrutement de nouveaux clients était un des enjeux majeurs de ce compte pour être l’enseigne de distribution n°1 en France.

Ayant acquis une certaine maturité grâce à mes différentes expériences dans la communication, ma facilité d'adaptation et bénéficiant également d'une bonne connaissance de la chaîne graphique, je souhaite étendre et développer toujours et encore mes compétences sur l'ensemble des médias.
Rejoindre une nouvelle équipe, acquérir, développer et fidéliser de nouveaux clients sont autant de challenges auxquels je souhaite participer, peut-être avec....VOUS!

Mes compétences :
Communication
Gestion de projet
Rédaction
Publicité
Marketing

Entreprises

  • Craft Worldwilde ( Mc Cann Worldwide group) - Implementation Manager

    2014 - maintenant Craft Worldwide adapts, produces and deploys quality creative executions for the world’s largest global brands with a highly efficient, client-centric operating model.
    We provide an efficient adaptation and production solution to address our clients’ requirements for lower costs, efficiency and quality control, whilst maintaining core brand integrity.

    - the pivotal contact for client briefs (whether project-led or established accounts) in an international environment,
    - support internal studio processes for 3rd party capture,
    - ensure processes are being drawn and adhered to and
    - ensure studios are working in accordance with guidelines on the project management system and provide key support to the above individuals.

  • Highco Shopper Conseil - Key account manager

    AIX EN PROVENCE Cedex 2011 - 2014 HighCo Shopper is a Marketing & Communications Group
    Key Account Manager - consumer recruitment and loyalty marketing solutions for Retail & Consumer goods brands

    Responsibilities include:
    • Led marketing operations by creating and executing strategic and tactical marketing plans for two key accounts (Gaumont & Pathé – leading cinema theatre chains and Franprix – the leading inner-city discount convenience store).
    • Expanded production volume generated by those accounts.
    • Directed print and web projects from the reception of the creative brief to the project delivery.
    • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns, including consumer magazines, annual reports, events’ strategic communication plans, product launches.
    • Assumed a lead role in potential new business pitches.
    • Managed internal teams of 10 people and liaised with production suppliers.
    • Used to working under time pressure and financial objectives.

  • Highco Shopper Conseil - Senior project manager

    AIX EN PROVENCE Cedex 2009 - 2011 • Supervised publishing projects: from the reception of the creative brief to the project delivery.
    • Oversaw work plans and projects’ rollout and played a central coordinating role between different teams of designers and editors.
    • Expert knowledge and monitoring of the graphical chain from design to printing.

  • K-publishing (K-Agency, Groupe HIGHCO) - Junior project manager

    2006 - 2008

  • Les cinémas Gaumont et Pathé - Assistant-director of communications

    2006 - 2006 • Assisted the communication team in the production of the company’s monthly consumer magazine.
    • Authored short texts.
    • Supervised the external agency.

Formations

Réseau

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