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Véronique GIRAULT

LYON

En résumé

19 années d'expérience en communication, connaissance approfondie des media classiques et digitaux au niveau national et international.
Ayant travaillé à la fois en tant qu'auditeur, coordinateur international et responsable d'un business local.
De fortes compétences managériales en particulier dans des projets cross fonctionnels ou internationaux.



Mes compétences :
Stratégie digitale
Agroalimentaire

Entreprises

  • Bledina - Head of consumer connection (digital, CRM, careline, media) Danone ELN France

    2010 - maintenant Lead connection strategy for Blédina and Gallia (Paid/Owned/Earned media, CRM, careline).
    Support brands to build Integrated Communication Plateforms across channels, pilot plans & ROI.
    Build digital strategy (websites, CRM programs, mobile platforms, social media) and manage all agencies in the execution.
    Direct management of a team of 10 people and cross functional management on technical projects (marketing, IS, purchasing, legal).
    Internal trainer for Danone Leadership College.

  • Danone - Media Manager Groupe Danone Worldwide

    Paris 2005 - 2010 Develop media expertise of Business Units worldwide, challenge media strategy and buying.
    Define and enforce Danone’s media agency strategy worldwide : make all Business Units endorse the defined guidelines, set up pitch process, support local teams on pitches and local contracts.
    Train media/purchasing/marketing teams through international/regional media seminars.
    Animate the media community : share benchmarks, good practices.
    Develop & launch Danone media intranet.

  • Automobiles Peugeot - International media coordinator

    Rueil Malmaison 1999 - 2005 Coordination of media practices and set up of corporate media process in the countries for Eastern Europe, Western Europe, Asia Pacific (2 years focused on relaunching the brand in China mainland).
    Follow up media strategy and buying in all markets, consolidation for head office.
    Create and circulate media tools.
    Organize local media pitches.

  • FWE London - International media auditor

    1996 - 1999 Audit of media buying for major international brands

Formations

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