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Wafa CHAIEB

La Défense Cedex

En résumé

Marketing expertise with 8 years of experience within Novo Nordisk as Product Manager, Marketing Manager and Marketing Director.
Strong skills in marketing, product launches, portfolio management, cross functional collaboration, sales & marketing effectiveness, and people management.

Mes compétences :
Management
Lancement de produits
Analyse de marché
Biotechnology
Industrie pharmaceutique
Diabetes

Entreprises

  • Novo Nordisk - Diabetes Marketing Director, Algeria

    La Défense Cedex 2015 - maintenant Head of the marketing department and represent the marketing in the management team. The department is organized around 5 key functions: market research, digital, events/medical education, patient support program and product management.
    10 collaborators make up the team: 4 product managers, 5 projects managers and 1 assistant.
    7 products are managed by the department: NovoFormine®, NovoNorm®, devices, Levemir®, NovoMix®, NovoRapid® and Victoza® (in launch process).
    2 of the products are in top 10 drugs (NovoMix® in first position and NovoRapid® in 5th position - in value wise, MAT Feb 2015) on the Algerian market (all therapy area included).
    The turnover of the diabetes portfolio was 121 M€ (2014).

  • Novo Nordisk - Diabetes Marketing Manager, Algeria

    La Défense Cedex 2012 - 2015 Part of the Diabetes strategic team (Marketing, Public affairs & market access), the service was responsible of the management of the diabetes portfolio, medical education, market research and digital communication.
    10 persons in the team: 4 product managers (Levemir®, NovoRapid®, NovoMix®, OADS/Devices) and 3 projects managers (Victoza® - prelaunch, digital and medical education).
    The turnover of the diabetes portfolio was 115.15 M€ (2013)

  • Novo Nordisk - SPEs Victoza® product manager, France

    La Défense Cedex 2010 - 2012 Active involvement on the launch of Victoza® (new treatment in the GLP-1class) in France with a specific focus on the specialists.
    Development of specific communication axis with high scientific value in order to create difference vs competitors and to outperform competition.

  • Novo Nordisk - Levemir® product manager, France

    La Défense Cedex 2007 - 2010 Responsible in the set-up of the action plan of Levemir®, key insulin brand at Novo Nordisk.
    Launch of a new indication in T2D for Levemir®.
    Active involvement in the deployment of the co-promotion action plan (Novo Nordisk & Merck Serono) of NovoNorm®.

Formations

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