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William ESCUDIÉ

TAIPEI

En résumé

• Expertise in cross-cultural negotiations with Chinese-speaking countries combined with a 7 years leadership experience in Taiwan. Conference speaker on China and cultural awareness issues.

• Fluent in Chinese and driven by challenge, I would welcome the opportunity to discuss in more detail of my experience to date and how I may contribute to the efficient running of your company's activities.

Field of expertise: China business, Chinese culture, Asian markets, international trade, global business, business development,, international expansion, overseas marketing, cross cultural negotiation, targeting markets, customer relationship management

Mes compétences :
Business
Business development
China
Cross cultural
Customer relationship
Customer Relationship Management
Export
Import
Import Export
International
International trade
Management
Marketing
Negotiation
Relationship
Relationship management
Targeting
Trade marketing
Vente
Développement commercial
Chine
Communication
Gestion de la relation client
Négociation
Informatique

Entreprises

  • Euro Ltd: Representative of Swiss stamping press in Asia – TAIWAN - Business Development and Operations Manager – Europe and Asia

    2012 - 2016 • Key account manager: lead and grow strategic relationships with a portfolio of Chinese customers.
    • Sales support for negotiations processes for several years.
    • Track, monitor and report weekly orders and sales to the board of directors and shareholders.
    • Developing and executing the marketing strategy through various channels, including social and events.
    • Prospect, build and develop strategic partnership with Chinese accounts.
    • Translation of technical documentation: Chinese to English, English to French.

  • Fu-Yao Technology Co., Ltd – Connector Manufacturer – TAIWAN - Marketing and Communication Manager – Europe and South America

    2011 - 2012 • Developed outstanding sales potential in competitive markets in Eastern Europe and South America.
    • Responsible for prospective growth segments in B2B (market trends, cold calling, networking).
    • Challenging the team’s thinking to generate new and creative ideas.
    • Elaboration of proposition development and marketing campaign.
    • Taking ownership of interaction with prospects to uncover needs and project opportunities.
    • Elaboration of market surveys to identify and analyze the market need, market size and competition.

  • Prochase Enterprise Co., Ltd – Adhesives Manufacturer – TAIWAN - Overseas Marketing

    2007 - 2009 • Development of the international business development strategy in European markets.
    • Complete records of telephonic and email interactions, orders, and accounts.
    • Export representative at the “Shanghai International Adhesive Tape Protective Films & Label Exhibition”.

Formations

  • Université La Rochelle

    La Rochelle 2009 - 2011 Master’s Degree in International Marketing with Asia

    • Special focus: economics and cross cultural communication with Chinese-speaking countries.
    • Thesis/Mémoire: Business success with Chinese - Cultural awareness as a negotiation strategy.
    • Upper Second-Class Honors

  • Chinese Culture University (Taipei)

    Taipei 2007 - 2009 Certificate of Proficiency in Chinese Language

    • Individual classes of Chinese devoted to developing intensely reading and writing skills (traditional characters).
    • Chinese history, culture and business training integrated into the curriculum.

  • Université Brest Bretagne Occidentale IUT Quimper - Licence pro ADIE

    Quimper 2005 - 2006 Bachelor in International Administration and Development of Businesses

    • With emphasis on business development, overseas marketing, strategic management and logistics.
    • Studies completed with intensive courses in multiple languages and cross cultural communication.

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