Xavier MEUNIER

En résumé

Entreprises

• Nissan Motor Co - Digital Marketing Manager

  2015 - maintenant

• ETAFASHION - Ecuador - Digital Marketing & eCRM Head Leader

  2013 - 2015

• Nexway - E-CRM Fidelization & Data Analyst Account Manager

  2012 - 2013 - Fidelization programs
  - Datamining
  - Buying behaviours tracking
  - Create, plan and implement online marketing programs in Europe for e-commerce channels, behind brand leaders like Kaspersky, Orange, Carrefour, Microsoft, and others.
  - Develop a customer-centric marketing strategy focused on customer experience and life cicle.
  - Implemented a CRM system in order to partition a database of 4 million contacts and automate campaigns.
  - Target purchasing behavior: loyalty/conversion programs, customer retention/acquisition.
  - Support day-to-day management of automated daily email campaigns.
  - Datamining
  - Run dedicated e-Commerce email programs
  - Select offers, assist European subsidiaries in writing creative briefs, approve mock-ups
  - Track sales and propose necessary changes for better results. Marketing action and performance analisis.

• Vente-unique.com - Junior Product Manager

  2012 - 2012 - Management of e-marketing actions: e-mailing, banners, special operations.
  - Sales leaflets and photos coordination.
  - Sales analyzes, inventory control and promotional actions for the products turnover.
  - Prices analisis
  - CRM analisis and client fidelization.

• SPEEDY France - Direct Marketing & E-Business Assistant

  Nanterre 2011 - 2011 E-business and Direct Marketing:
  
  - Strategic joint venture in order to promote the website and to client capture.
  - Back office of the web shop coordination, stores supply control, trends and Search Engine Marketing (SEM).
  - Satisfaction Management Clients/Stores
  - SEO

• BURN : Coca Cola Entreprises - Junior Project Manager - Brand Manager

  2010 - 2010 - Management of 30 student representatives in France.
  - Promote brand fame and idendity.
  - Comercial representatives control.
  - Set up events, partnerships, promotion, recruitment.
  - Merchandising logistic and moderator of the social network.

• LASTMINUTE.COM - Junior Products Manager

  CLICHY 2010 - 2010 - International market research
  - Leaflet creation
  - Benchmarking
  - Loyalty analysis to meet clients’ destination requests.

• UASC : United Arab Shipping Company - Transports Maritimes Internationaux - Export Import & Marketing Assistant

  2009 - 2009 International Shipping Company, Barcelona.
  
  - Handling custom inspections
  - Transport with dangerous carriage
  - International marketing studies for the firm partners.

• FONCIA - Rent and Sell Negotiator.

  Antony 2008 - 2008 - Fulfill clients’ needs, visit and price negotiation, website and leaflet design,
  - Financial Consultant: simulation of loans.

• BANQUE DES ANTILLES FRANÇAISES : Groupe Caisse d Epargne - Account Manager

  2007 - 2007 Commercial and Customer Department.
  
  - Account Manager: Sale and management of bank and insurance products, over control of loans and customer accounts.

Formations

• Universidad Del Pacifico (Guayaquil)

  Guayaquil 2011 - 2011 Spécialisation : Marketing Stratégique
  
  Ecole de Commerce et des Entrepreneurs

• Institut Supérieur De Commerce De Paris - ISC Paris

  Paris 2009 - 2012 Management & Marketing : International Program
  
  Master 2 - Thesis:
  Relationship between Quality, Satisfaction and Loyalty in the Low-cost area

• Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM) (Guadalajara)

  Guadalajara 2008 - 2008 Spécialisation : Marketing International

• Université Lille

  Lille 2006 - 2009 Licence
  
  ICD Paris Business School ( Institut International de Commerce et Distribution) : Double Compétences

Réseau

• Aude BRUGALLÉ

• Kelly LETHEULE

• Leforestier VALENTIN

• Manon CARRÉ

• Marine PACCOT

• Michael ROCHE

• Morgane AUCLAIR

• Nabil MENDIL

• Olivier HERNANDEZ