Mes compétences :
proven experience
marketing experience
budgets
Stock Control
Responsible for securing pan
Responsible for implementation
Merchandising
Active Template Library
Entreprises
Lime Communications
- European Brand Director
2011 - maintenant* Responsible for the European 20th Century Fox TH client, day-to-day management of two Account Managers and one Account Executive.
* Lead for promotional campaigns on Ice Age 4 Continental Drift delivering over $50M of ATL support.
* Experienced at working with Blue Sky studios to create fully integrated global TV commercials covering storyboards, animatics and production processes.
* Responsible for pitching product placement opportunities to numerous brands.
TH & HE - Lime Communications
- European Brand Director
2010 - 2011* Responsible for the European 20th Century Fox TH & HE clients, the day-to-day management of two Account Directors, two Senior Account Managers and two Account Managers.
* Sole responsibility for leading the brand pitching strategies and implementation of multi-market brand partnerships for film releases across Europe.
* Experienced in working alongside the Fox Licensing & Merchandising team in order to build in-store promotional programs with key European retailers (ie. Carrefour, Casino).
Lime Communications
- European Account Director
2008 - 2010* Responsible for maintaining and managing the relationship with the 20th Century Fox clients and the supervision and day-to-day Management of two Senior Account Managers.
* Sole responsibility for implementing multi-market brand partnerships across Europe, including bundling offers, on-pack promotions, in store activations and film themed advertising campaigns throughout various media channels e.g. TV, press, outdoor and online. Specific examples include Smirnoff, Sony Playstation, Epson, Ferrero, Citroen (Over $15M of ATL support / 7 territories).
20th Century Fox France
- Responsable Promotions
2005 - 2008* Responsible for implementation of high profile partnerships & promotions for HE and TH releases.
* Award for the best HE promotions from Mike Dunn President of the HE division.
* Responsible for third party promotions with key HE retailers including Carrefour, Auchan and key in-theatre chains such as Europalaces, UGC, Kinepolis.
* Responsible for events including Tour de France Publicity caravan for The Simpsons The Movie.
* Recruitment, training and supervision of two Promotions Managers.
* Extensive collaboration with CPLG France to leverage promotional activities alongside the TH and HE release of Ice Age 2 and The Simpsons The Movie.
Fox Pathé Europa
- HE Retail Senior Product Manager
2002 - 2005* Responsible for the launch of new release products such as X-Men 2, Astérix, Taxi 4 on the video market.
* Responsible for defining the launch strategy, market analysis, studies and recommendation of marketing plan.
* Execution of marketing plan: media planning, promotions and PR, development of artwork, advertising materials such as TV, radio, print, sell-in materials and organisation of trade events and exclusive retailer mechanics.
Fox Pathe Canal+
- HE Rental Senior Product Manager
2000 - 2002* Responsible for delivering annual strategy and implementation for marketing and sales teams.
* Responsible for the launch of all new releases to include Star Wars, Fight Club, Bond: Die Another Day.
* Responsible for trade promotions with key retailers such as Video Futur.
Fox Pathé Canal+
- HE Retail Sales Representative
1998 - 2000Sales representative for Pathé Fox and Canal+ joint venture: negotiations with major retailers (hypermarket chains and department stores).
