Ya-Lan LEE

En résumé

Entreprises

• PFIZER ANIMAL HEALTH INTER, PARIS, FRANCE - Central & Northern EU region

  2009 - maintenant (2010 - ...) Coordinate and execute marketing, sales projects to ensure European strategy implementation, multiple marketing tools exploration & implementation.
  
  (2009 – 2010) Coordinate & Lead Marketing & Sales projects in North & Central European region (29 countries) to cascade strategy, align country operational plan, lead e-learning project, implement pan-European marketing tool across countries
  - Coordinate & lead across functions to ensure business operational effectiveness (Technical excellence, Sales Force effectiveness, Multichannel marketing, Customer Relationship Management, Communication, Business Learning & Development)
  - Build & coordinate New Established Brands EU Master technical/ marketing training modules
  - Lead yellow-belt project of Continuous Improvement
  - Deliver knowledge transfer training programs for the integration of Fort Doge, Elanco, Alpharma and Diagnostics
  - Lead and execute bi-quarterly sales meeting assessment process continuous improvement (yellow belt ) project
  - Lead & Implement on-line learning tools/ email marketing tools over 29 countries
  
  Result:
  - Lead & build EU Master marketing/ technical training modules across 4 species
  - 95% participants satisfaction with training/meeting organized
  - CI project decrease 40% cost & reduce 50% process time
  - CI project wins 2010 Pfizer Global Continuous Improvement Prize
  

• TAIWAN EXTERNAL TRADE DEVELOPMENT COUNCIL (TAITRA), TAIPEI, TAIWAN - Project Manager

  2006 - 2008 Manage AgExporter website to promote Taiwanese agricultural products abroad. Lead e-marketing/ Google Adword projects for TAITRA trade net.
  Explore potential foreign buyers via multichannel marketing. Lead, participate critical international exhibitions to promote Taiwan products
  - Lead external agency for Google advertisement to ensure website natural ranking in Google search result
  - Coordinate with product supplier & Implement multichannel marketing via seminars, telephone, customer service, email campaign etc to promote website
  - Lead Taiwanese suppliers to critical international exhibitions to promote Taiwan products
  
  Result :
  -Raise the number of website visitors by 15%, rank AgExporter in the top 3 results proposed by Google
  -Organise, participate international exhibitions – EUROBIKE 2007, Munich
  Result : Increase by 90% the number of business inquiries
  

• JOHNSON & JOHNSON, TAIPEI, TAIWAN - Product Manager

  2005 - 2006 - Collect and analyse market trends: competition, market share, potential market
  - Define product launch strategy: price, promotion, communication, budget
  - Organise new product launch seminars/exhibitions for customers
  
  Result : 95% of customer satisfaction for the new product launch
  

Formations

• HEC

  Jouy En Josas 2008 - 2009 Management de grand projet
  
  mastere specialise

• BI Norwegian School Of Management (Oslo)

  Oslo 2004 - 2005 Business Administration -Marketing / Finance
  
  Exchange student program from Taiwan

• National Chengchi University NCCU IMBA (Taipei)

  Taipei 2002 - 2004 International Trade - Marketing / Finance
  
  Master Degree

Réseau

• Alexandre BEAUCOURT

  Hisense France (Villepinte)

• Anne-Laure LASSARADE (BEAUCOURT)

• Catherine VAN WEDDINGEN

• Frédéric-Guillaume BEAUCOURT

• Sylvain MOREL