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Michelin
- B2C Marketing Vice-President for North America
FERRAND
2017 - maintenant
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Michelin
- MICHELIN Business Segment Director for North America
FERRAND
2016 - 2017
In charge of designing, developing and launching the MICHELIN brand offers (products, services & other) for the passenger car and light truck replacement tire markets in North America.
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Michelin
- Consumer Experience Manager for Europe
FERRAND
2012 - 2016
Responsible for the activation of Group's brands & promotions of Passenger Cars offers (tyres &/or services) towards consumers, retailers & all other key audiences across all touch points in Europe
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Michelin
- Head of Communications & Brands Group Department
FERRAND
2010 - 2012
Responsible at Group level for the animation of the Michelin Brands Council, surveys (image, internal communication & ad hoc surveys), brands identity & advertising standards, creative developments, media-planning & buying, digital platform (Group’s Internet & Intranet web sites), heritage (global strategy & management of “l’Aventure Michelin” museum), Corporate publications, media library, Michelin shops & promotional items.
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Michelin
- Coordinator of the Zone Communications & Brands Directors Network
FERRAND
2008 - 2010
Steering of the definition process of 5-year and yearly strategic plans for Brands & Communication, animation of the Department management team, animation of the network of Zone Communications & Brands Directors, management of Communication competencies at Group level, Risk management, Quality management and direct support to the Communication & Brands Group Director, member of the Group Executive Board (speeches & presentation writing, representation in meetings, committees, etc.).
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Michelin
- Group Media Director
FERRAND
2005 - 2008
Creation of the Michelin Global Media Platform & active management of the Michelin group’s media investments: rationalization of the processes, organization of pitches in Europe, North America & Asia, definition & active coordination of media strategies, definition & management of a global productivity program.
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Aegis Media/OKS (Aegis Media)
- Head of the International Department & New Business Director
Москва
2001 - 2005
Management of media expert teams delivering strategic planning, International coordination, media planning, media buying & data management, based in Paris then in New York City. Main accounts: Heinz group, Hermès, Hyundai Kia, Japan Tobacco, Pfizer, Renault & Total
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Mediaedge:cia
- Head of the International Deparment & New Business Director
Москва
1998 - 2001
Management of a media expert team delivering strategic planning, International coordination, media planning & buying services, both on Domestic and International levels. Main accounts: Crédit Agricole, Chrysler, DHL, Deutsche Telekom, JP Morgan, Nortel, Richemont Group, Shell and Visa.
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Peugeot
- European Media Manager
Paris
1995 - 1998
Creation with a co-Manager of the Peugeot International Media Department. Reorganization of the European media investments management, implementation of a coordination process and monitoring/optimization of the media strategies of 20 Peugeot subsidiaries as well as their media agencies’ achievements.
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Larrousse Formula One Team
- Press Officer
1994 - 1994
Press Relationship Officer and Marketing Executive. Present at Formula One Grand Prix.
