Mes compétences :
Automobile
Marketing
Pricing
Product life cycle
Entreprises
Fiat France
- Brand Director
Trappes2014 - maintenantSince July 2014, Fiat Abarth & Lancia
Since March 2014, Fiat Brand
Sales & Marketing
Fiat Group Automobile Dublin Ireland
- Ireland country director
2013 - 2014Managing Director
Fiat Group Automobile Spa Turin Italy
- Area manager
2012 - 2013sales and Marketing
Uk and France markets
Fiat Group Automobile Spa Turin Italy
- Head of Jeep product marketing
2010 - 2012EMEA Region
DaimlerChrysler AG Stuttgart
- Brand Manager (Western Europe)
2006 - 2010
DaimlerChrysler France
- Responsable Marketing Jeep & Dodge
2001 - 2006In charge of development, promotion and marketing of the brand .
• Definition of product specifications and price positioning for local market
• Conception of POS material
• Organization of shows, events and partnership operations
• Control of communication standards
• Jeep customer loyalty program: Jeep Club, Jeep Academy.
Daimlerchrysler France
- District Manager SMART
1999 - 2001In charge of sales performance of the network.
• Sales development and organization, respect of brand and corporate standards
• Dealer support
• Definition and realization of sales objectives
• Dealers performance evaluation and business plans
Fiat Auto France
- Distric Manager
1998 - 1999Brand : Fiat, Alfa Romeo & Lancia
• Sales development and application of business and marketing strategy.
• Control of regional sales promotion and communication
• After sales & Spare parts marketing strategy
