Mes compétences :
Microsoft Office
Marketing support
Industrial Maintenance
Feasibility Studies
Bodyshop
Adobe Photoshop
Adobe Indesign
Entreprises
Chicago Pneumatic
- Global Product Marketing Manager
2011 - maintenant
Compressors & Generators
- Global Product Marketing Manager - CHICAGO PNEUMATIC
2011 - maintenantMarket Segments turnover : EUR 90M - Marketing Budget: EUR 100K
In charge of :
- Market Segments: Tire shops, General Mechanic, Body Shop, Industrial Maintenance ;
- Strategic studies to launch all over the world ;
- Developing new products / ranges for targeted Market Segments ;
- Product portfolio: air tools, workshop equipment, cordless tools ;
- Commercialization all over the world & Support for Marketing & Sales teams ;
- Building up Global promotional actions. ;
- Management (matrix organisation) of 23 sales directors over the world, 1 marketing assistant & 1 Junior Marketing Manager ;
- Key Account Manager in charge of global accounts: Rema Tip Top / Car Manufacturers / Berner / Wurth
Hand & Power
- Commercialization marketing Manager
2010 - 2011STANLEY BLACK&DECKER Group - Hand & Power tools world leader - in charge of new products launches on the French market (Pro & DIY) for all STANLEY SBU
French turnover : EUR 60M - Marketing budget : EUR 300 K
* Strategy & Price positioning ;
* All supports: leaflets, catalogues, internet website, POS material, , ... ;
* Marketing support to KAM's
* Training to French sales forces ;
STANLEY
- European Product Manager
2006 - 2010: European Product Manager - Manager of one SBU: Mechanic, automotive & tube tools, pliers
SBU turnover : EUR 30M - Marketing Budget: EUR 100K - 32% NPD vitality
Launch of a Professional Mechanic Tool range (Expert Range - all over Europe) in June 2008 - Yr1 : EUR 2,5M - Yr2 : EUR 7,5M - Yr3 = 2010 : EUR 12M
In charge of:
- Strategic studies, feasibility studies, to launch ranges all over Europe ;
- Range constructions / Architecture ;
- Commercialization in Europe & Support for European Marketing & Sales teams ;
- Promotional actions ;
- Packaging + creation of all supports for European sale forces: catalogues, leaflets, Price lists, ...
STANLEY
- European Marketing Manager
2006 - 2011
Facom Group
- Marketing manager of BOST brand
1999 - 2006: Marketing manager of BOST brand - Facom Group - Turnover: EUR 21M - Marketing budget: EUR 100K - 18% NPD vitality