Yannick VERRY

En résumé

Entreprises

• VNU Exhibitions Asia - International Sales & Marketing Manager

  2013 - maintenant Currently in charge of events in the lifestyle segment (pets, travel).
  
  • Develop a marketing strategy focusing on our clients' clients.
  • Supervise content and layout of show websites, brochures, posters.
  • Supervise SEO, SEM, Social Networks management, Google Adwords/GDN campaigns.
  • Create editorial content for press, website, social media.
  • Develop partnerships with B2B media, associations, lobbies, competitive trade shows.
  • Develop conference program and recrut speakers/delegates.
  • Support & Develop opportunities for joint-venture with third-party organizations.
  • Lead the international sales team to achieve demanding targets (annual growth > 30%).
  • Develop the network of sales agent & country pavilions.
  • Active participation in the development and process tuning/testing of the company's new CRM system (Salesforce).
  • Defined and implemented the key elements (concept, milestones, key launching partners) for a rebranding of "Aquarama" show.

• Sentiment-Hifi - Marketing Director

  2011 - 2013 Sentiment Hi-Fi is one of the the leading company in mainland China for house automation control and home audio-video integration. Official and exclusive distributor of many hi-quality to top-end home-theater brands, our mission is to bring the best audio & video experience to highly demanding customers.
  
  1. Technical design
  • Custom home-theater design : dedicated rooms, media rooms, living spaces...
  • Automation systems design, setup and programmation (Vantage, Redeye, Lutron, Control4...)
  
  2. Product line development.
  Building a coherent product line to cover our customers needs.
  • European brands manager and contact with new brands in Europe and USA for China distribution.
  
  3. Marketing & Communication
  • Development of company partnerships with interior designers, architects, audio-video brands.
  • Development of company website
  • Design of advertisements for Interior design / home / luxury magazines.
  • Design of company brochures and exhibition material.

• Sunless Films - Owner, Producer, Director

  2010 - 2013 Creator and owner at Sunless Films/Editions, a Limited Liability Company gathering cross-media professionals for film and web production, publishing and distribution (DVD, bluray and VoD).
  
  • Technical, administrative and financial supervision.
  • Daily use of professional editing & authoring software.
  • Product specifications (booklets, content, navigation).
  • PR and distribution supervision.
  • Extra-features content creator.
  • Dealing with tight deadlines and heavy workload.
  • Manage teams from 2 to 10 persons.
  • Documentary films & web-documentaries production.
  • Live broadcasting on TV & web (concerts, conferences).
  • http://www.sunless-films.fr

• French Consulate in Ho Chi Minh city - Audiovisual Attaché

  2008 - 2009 • TV & Cinema Business development : target marketing, customer intelligence, sales policies...
  • Market watch and competitive intelligence.
  • Coordination of Unifrance 2nd "French Film Panorama".
  • Coordination of 2nd Month of Pictures: Photography & Contemporary art installations : 20 artists, 4 galleries in HCMC.
  • In charge of films screenings in the Vietnamese center for cultural exchanges with France.

• French Consulate in Shanghai - Audiovisual Project Manager

  2007 - 2008 • Cinema Business development : target marketing, customer and competitors intelligence...
  • Coordination of Crossing(s) 2007 Festival (3 months festival - cultural exchanges between China and France),
  • Setting up of first « Sleepless night » in Asia : Cross-arts event in Shanghai with chinese and french artists.
  • Survey and report on cinema habits in Shanghai.

Formations

• Université Lyon 2 Lumiere

  Lyon 2003 - 2007 Réalisation Cinéma, Management Culturel

Réseau

• Christophe LARUE

• Claudine CHARREYRE

• Denis BOUILLET

• François-Xavier MARCHAND

• Gwennael BRUN

• Jean LODATO

• Nathalie REPIQUET

• Nicolas BOLE

• Simon JACQUOT

• Solène GUILLEMANÉ (GUÉNA)